Tuesday, March 21, 2017

Compare Watsons Products vs. Leading Brands and See The Difference!

Can you compromise quality in favor of savings? This is what many people first think about when faced with the choice of buying a well-known expensive product versus a more affordable one. But, when a person has a tight budget or is conscious about spending, being a wise shopper is essential.

Thankfully, we are no longer forced to choose between quality and savings when Watsons launched its Switch and Save campaign in 2012 that allowed smart shoppers to save on personal care essentials so we can also afford more of the things we want. All one has to do is shift from the leading brand to a Watsons product.

Watsons' Karen Fabres, Danilo Chiong, Jared De Guzman, Viki Encarnacion, and
Aida Lapez with Edu Manzano, Lorna Tolentino, Iya Villania, Kylie Padilla, and Christian Bautista
In the past five years, Watsons customers across the Philippines made the switch. They changed their toothbrushes, tissues, lotions, and more for the affordable and yet still high quality Watsons alternatives. With such great momentum behind the movement, the personal care store expanded the campaign to the pharmacy.

In 2014, Watsons Generics was launched to bring the same promise of affordable quality to Filipinos when it comes to medicines. Of course, it's always a huge win when something is done to improve the state of the nation's healthcare.

some of the high quality Watsons Label products
However, despite already having many switchers on board, there are still those who need more convincing because they keep holding on to the notion that anything "cheaper means lower quality." So, the Watsons team came up with a way to prove that the brand's amazing products are comparable to more expensive ones by testing people if they could even feel the difference.

The Switch Test became an in-store activity where shoppers can compare Watsons products to leading counterparts without being able to see the brands. Customers were asked to try out two products -- ranging from body scrubs and lotions to toothbrushes and hair irons -- and choose which they'd rather buy.

get up to 80% savings when you switch to using Watsons!
Results of the Switch Test showed that 8 out of 10 shoppers chose the Watsons Label product over the leading brand counterpart. This is an overwhelming testament to Watsons quality. The surprise didn't end there, though, because upon learning of the big savings they could get with Watsons Label, even shoppers who first chose the leading brands also made the switch.

Next to take the Switch Test challenge were Watsons' celebrity endorsers: Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano. They were asked, "What's the difference between these two products?" Their verdict -- none! Watch the video below and see that even they were amazed because it was hard to tell any difference in quality. On top of that, switching can give savings of up to 80%!

To kick start 2017, Watsons will also air this video as its new TV commercial to reach and make more people realize why they have to switch and save, too. Catch it and see if you can tell the difference between a Watsons brand and your usual brand. You might just surprise yourself with your answer ;)

* Thank you First Tier Brands for the photos!

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