Wednesday, October 22, 2014

Colgate Reveals a Breakthrough Technology in Teeth Protection for a Cavity-Free Future

One of the most common misconceptions on oral health is that sugar is the main cause of cavities. But, did you know that any kind of food can destroy teeth -- even healthy food like fruits and vegetables -- because they contain sugar acids? 

Which do you think causes cavities -- the vegetables or the cheesecake? 
Sugar acids are formed when common oral bacteria feed on starchy food residue, which causes acid level inside the mouth to rise and enables sugar acids to attack, therefore weakening the teeth and resulting to cavities.  

Dr. Eric Tayag of the DOH

Sadly, despite the many advertisements and continuing education on the importance of good oral care habits to prevent tooth decay, according to the World Health Organization, nearly 100% of adults are still affected with the condition worldwide! Here in the Philippines, the Department of Health reports that 9 out of 10 Filipinos suffer from cavities, regardless of age or socio-economic background. 

What probably aggravates the issue more is that Filipinos' daily diet primarily contains starch like everyday food staples such as rice, fruits, and even vegetables, which converts into acids that weaken the teeth and eventually cause cavities. 

To address this, Colgate introduces a new standard of care that makes a cavity-free future possible. The new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer toothpaste is the the first and only anti-cavity toothpaste that goes beyond the protection of fluoride by directly fighting sugar acids in plaque -- the number one cause of cavities.

Mr. Antonio Caro of Colgate-Palmolive Philippines
Mr. Antonio Caro, General Manager of Colgate-Palmolive Philippines, shared during the launch held in Marriott Hotel that it took them eight years of extensive clinical research with 14,000 clinical patients, to come up with their latest product. 

Celebrity moms Maricel Laxa-Pangilinan, Pia Magalona, and Dimples Romana
show support for Colgate's advocacy
This latest breakthrough fights cavities in two ways with the unique combination of Sugar Acid Neutralizer, which helps deactivate the sugar acids in plaque, and Flouride, which helps strengthen and repair teeth to prevent cavity formation.

Give your family a chance to be cavity-free. Try the new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer today. 

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