Bring Out Your Distinct Personality with NIXON

Nixon is a premium accessories brand for the youth lifestyle market. Its story began in 1998 in Encinitas, California where a small line of team-designed and custom-built watches were distributed exclusively to boardsport and fashion retailers. The watches were initially and primarily made for skaters and surfers.

Two years later, Nixon's product range was expanded to include softwoods, leather goods, custom headphones and audio accessories to cater to more consumers such as snowboarders, artists, and music enthusiasts. Now, Nixon products can be bought in over 87 countries while it maintains its leadership position as the action sports premium accessories brand.  

Say what you want to say by wearing pieces that reflect who you are and how you live! Nixon's unique take on its items inspires its design team to keep in mind all the little details and make the small stuff better.  Here's sharing with you new collections that a couple of friends and I saw at Nixon's concept store in SM Aura last week ...

The Sniper Collection is unbeatable when it comes to precision. It hits the mark with merciless attention to detail, high-caliber custom engineering and the ominous optical effects of matte black and night-vision yellow. 

The collection includes the Waterlock Backpack II that is designed to accommodate everyday belongings and boasts of specific compartments: a large volume main compartment with cinch and dual snap buckle closure, a 15" padded side entry laptop compartment, and two side zipper storage pockets. Music lovers would be happy to know that this bag has a small media port pocket built in for a more convenient way of listening to music while on the go with the addition of a sunglass pocket lined with micro suede.

For superior functionality, there is the custom-built 51-30 Chrono watch, which takes pride in its stainless steel-clad durability and unrivaled good looks. I immediately noticed that the crown was not on the usual right side of the watch face and it was explained to me that it was purposely placed on the 9 o'clock side for a better and more comfortable wrist movement. Watch enthusiasts should note that this timepiece has a Japanese quartz 6 hand chronograph with date and rotating bezel with countdown timer.

The Gunsmith Collection, on the other hand, is handcrafted, hard-wearing, and unmistakably Nixon. This group of products is a rugged expression of custom-built precision. It combines rich earthy hues, clean design, and well-worn leather. 

For those who believe that great things come in small packages, men would love the Sentry Leather Watch that guards time to help you stay on schedule. It has a dial that features applied indices, printed seconds track, and custom molded hands with luminous fill. 

Since the first two collections were, in my opinion, mainly for the male market, I was delighted to discover the Dip-Dye Collection. It is one heck of a flashback to the iconic style of peace and love and culture that's re-imagined in a gradient of crisp and modern colors. I like this watch with the dip-dye black and white strap. 

But if you want more splashes of colors, you can brighten things up with the first ever dyed Time Teller P that exudes a funky vibe with its variety of vibrant colors that will definitely catch anyone's eye.

Do check out the many other items Nixon offers such as nice bags, wallets, belts, shirts, bags, and more. They are testaments to Nixon's continuous evolution with time, consistently aiming to present avid fans of the brand with team-designed and custom-built accessories to suit a variety of personalities. 

With so many pieces to choose from that are made specifically for you, make time to create your own story with them! Visit Nixon's boutiques in Manila located at Glorietta 4 and SM Aura. For more information, please log on to

*To see more product photos taken inside the concept store, please click here

NewerStories OlderStories Home
Post a Comment