Hot Wheels' Ultimate Grand Prix Experience Launch



Hot Wheels launched the Ultimate Grand Prix Experience promo last May 22 at Enchanted Kingdom and treated members of the media to a fun and adventure-filled afternoon. Gracing the karting event were Formula, Rallye and Karting champions Popong Andolong and Edgen Dy-Liacco and 2010 Minirok Karting Champion and Cadet Karter of the Year Basti Escalante.

Mr. Mario O. Mamon, president and CEO of Enchanted Kingdom and Ms. Myrna Yao, president and CEO of Richwell Trading Corporation, exclusive Philippine Distributor of Hot Wheels were present to welcome all the participants to the exclusive media launch.   


My 15-year-old son, who covered the event for Manila Bulletin Funpage, and his 12-year-old brother, joined the more than 50 contestants from the print, TV, radio and online media in a friendly race at the Kart Trak. Unfortunately, some seemed so determined to win that one of them, who was among the batch of drivers where my sons were included, spun around and crashed twice on the tire walls! I could feel my heart pumping hard for fear that my kids might get into an accident with the reckless driver. 

I was shaking by the time everyone was flagged down to return to the pit stop. My kids, who got down from their karts and smiling from ear to ear, didn't even know what happened.


The top seven drivers with the fastest record time in one lap made it to the final race. KZone Magazine, Business Mirror, NBN Channel 4, Laguna Cable Channel 6, Pilipino Times, the Journal Group of Publications and the Manila Times, all got their own representatives to compete for the racing title.

Lalaine Castro from NBN Channel 4 came in third, followed by David Manuel, a reporter from the Journal Group of Publications, while Rodel Dizon from the Business Mirror Group – Health and Fitness magazine bagged first place. Ms. Nina Dandan, Hot Wheels’ Head for Marketing and Promotions, awarded all the Top 7 winners of the Ultimate Grand Prix Experience Media Karting Race.


Mr. Dondie Justiniano, Brand Manager for Hot Wheels, also introduced us to their latest toy innovation – the Hot Wheels Wall Tracks where kids can now build tracks for Hot Wheels up and along the wall mess free with 3M Command adhesives to keep paint or wallpapers from being damaged. With this, children can literally drive their Hot Wheels cars up the wall and parents will no longer have to repeatedly arrange the tracks on the floor.

Experience the real thrill yourself by joining Hot Wheels Experience the Ultimate Grand Prix promo and win tickets to witness live the Formula One Grand Prix in Singapore! Please visit my other blog for more details.
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