Sunday, May 29, 2011

Philips Chooses Karylle to be the Face of its New International Campaign



Karylle is a young woman with many hats. She is not only a singer, actress, and TV host, she's also an athlete and a writer cum blogger. These characteristics were what made Philips choose her to star in the second installment of Nigel and Victoria, the international hit viral campaign which will premier this June.

The show has become a runaway success in Europe, UK and Russia last year. It is a comedy series that features an off-screen romance between Victoria, a sexy, gadget-crazy Philips products reviewer, and Nigel, who just can't stop interfering. The show's success can be measured by the 850,000+ views on Facebook and more than a million hits on other platforms.

The second series will feature Nigel searching the world for Victoria's replacement. The show will be actively launched in 10 countries including the Philippines. As part of her involvement in the series, Karylle recently shot episodes in London and Amsterdam where she reviewed Philip's new range of headphones and notebook accessories. We saw a clip of her adventures and she seemed to have a lot of fun while doing a great job of making her fellow Filipinos proud.

Watch out for the new series at Philips.com and across the internet soon. To get more information on Philip's products from the 'On the Go' range, please visit www.onthego.philips.com. If you want to watch the first series of Nigel and Victoria, simply head on to http://www.facebook.com/NigelandVictoria.

Aside from Karylle's involvement in the Philips campaign, she will be starring in the first Pan-Asian television musical set in a restaurant. The show, called The Kitchen Musical, will be aired in the Philippines, Singapore, Malaysia and Indonesia and across 17 other countries. And since the project is to be shot in Singapore, Karylle has to temporarily leave all her commitments in the Philippines for the next four months.

Nevertheless, her fans won't have to miss her so much as she has a new album out called Road Trip, which she has produced herself, and a new music video for her very catchy song entitled OMG.


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