I always find it heartwarming to see big corporations making a difference through their Corporate Social Responsibility (CSR) initiatives. The Coffee Bean & Tea Leaf (CBTL) is one such company that considers community building and giving back as essential parts of its philosophy. CBTL prides itself in building connections through its commitment to engage its loyal customers in an authentic and meaningful way.
CBTL branch at Net Lima in Bonifacio Global City |
wire bookmarks made during the Giving Journal launch |
This 2015, the theme of the Giving Journal is to provide the inspiration to create personal overflows so that we can thrive and live in abundance, find fulfillment and growth, build strong relationships, and acquire a joyful spirituality. This kind of self-empowerment allows us to be the best versions of ourselves that we can share with others. Only then could do that if we have something to give.
one of Real LIFE's scholars, now engineer, with Executive Director Lynn Nawata |
I choose to grow each day
To be purposeful at work and play
And throughout life's highs and lows
I choose a life that overflows
I choose to take steps forward
To make sure each day is fully explored
And whether I meet with joys or sorrows
I choose a life that overflows
I know that no diligence is wasted
That little by little goes far when added
I know that goodness echoes
So I choose a life that overflows
Someday I'll look back
At my well-traveled track
I'll beam because my heart knows
I chose a life that overflows
Help CBTL continue to bring the spirit of the Giving Journal to life through partnerships with various social organizations and championing volunteerism through their customers and team members. I'm glad to hear that the company has already raised more than P10M since 2008 to create much needed awareness for advocacies such as Habitat for Humanity and Real LIFE Foundation.
CBTL's super delicious Red Velvet Shake and Tiger Prawn Pasta |
Walden Chu, CEO of CBTL Philippines |
the CBTL 2015 Giving Journal in green, brown, purple, and orange |
No comments:
Post a Comment