I would bet that we all know someone -- a loved one, a friend, even an admired celebrity -- who is battling, or who has battled, breast cancer. I do and spreading awareness about prevention is as much an advocacy with me as it is with them.
Marc Coblen Pink Ribbon Watch |
Unfortunately, the Philippine Cancer Society says a staggering percentage of Filipinas have a difficult time paying for their treatment, while others are too nervous to continue with theirs. In addition, there are Filipinas who choose to ignore the importance of an annual breast check-up and refuse to seek treatment once diagnosed with breast cancer.
Dr. Roberto Paterno, president of the Philippine Cancer Society and Christel Slagt, Marc Coblen Global Manager |
The root causes of these, according to the PCS, is the lack of awareness as well as funds and access to treatment, but most importantly, the basic knowledge that breast cancer is curable! Allow me to share with you an article I wrote for Manila Bulletin last year entitled "Facts and Myths about Breast Cancer that Every Filipina Should Know." I hope it would also help encourage you to have a mammogram and breast ultrasound soon.
This year, Dutch brand Marc Coblen by Jordy Cobelens, founder of the well-known timepiece TW Steel, created the special edition Pink Ribbon Watch from which a generous portion of the sales proceeds will be donated to the efforts and activities of the PCS in providing consultations and treatments to women with breast cancer all over the country.
Marc Coblen donates PhP 1.35M to the PCS |
This special edition Marc Coblen Pink Ribbon Watch can only be bought exclusively using a Mastercard and retails at PhP 15,000. In light of this partnership, each purchase entitles the card holder to also get a white leather strap and a rose gold finish bezel inside a beautiful white leather watch box.
event host Angel Jacob |
"Breast cancer, at its earliest stage, is curable," affirms Patty. "That's why it's important for women to have themselves checked [annually] because if you detect it early, there's a 98% chance of survival." She admits to being shocked when she found out having breast cancer because it was one of those things that she didn't think could happen to her. "Once you are diagnosed with breast cancer, you are faced with your own mortality.
Breast cancer survivors Liezl, Ann, and Patty |
Liezl stressed the importance of finding ways to cope such as finding a support group that one can join. For her, though, it was difficult to be open about her condition in the beginning but she encourages women to listen to their inner voice and find strength through their family and friends. Despite having the chance to seek treatment abroad, she chose to stay in the Philippines as "part of my recovery is to have my family and friends near me."
The Philippines' Best Dressed ladies also came to support the campaign |
All three ladies emphasize the importance of early detection and of women starting changes in their lives. Even if one is at the pink of health today, they advise that it's always best to still keep an annual check-up on your list of priorities.
with inspiring ladies Liezl Martinez and Ann Puno |
Marc Coblen's local retail partner in the Philippines, Lucerne, is handling the sale of the Pink Ribbon Watch in the following establishments: Marc Coblen Pop-up store at Century City Mall, Lucerne Shangri-La, SwissGear (Greenbelt 1 and SM Cebu) and Wristpod (Megamall, Clark, Rockwell).
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