A lot of women, and an increasing number of men, are aware that hair care is a very essential part to beauty and self-confidence. That is why many of us really take time to groom our tresses before we go out of the house and meet other people.
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| Filipino vloggers for ATH |
Now, hair-conscious Filipinos have a reason to go online more often as the virtual source for hair solutions and inspiration has finally arrived in the Philippines. The first in Asia, All Things Hair (ATH) was officially launched last September 18 at The Green Sun Creative Hub in Pasong Tamo Extension.
Finding hair solutions has been made easy as All Things Hair helps netizens by displaying top hair-related Google searches online and responds by creating video tutorials that suit Filipinos and their hair needs. Just launched in the UK and in Canada, ATH collaborated with popular Filipino vloggers to provide unique and personalized hairstyles for modern day Filipinos.
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| Phil, James, Laureen, and Agoo |
According to ATH contributing editor and beauty expert, Agoo Bengzon, hair requires a lot of personal care and that, "As much as we Filipinos turn to international video bloggers for advice, with our weather, our products, our hair type, and other factors affecting our hair, solutions from other countries aren't as tailor fit for us."
Thomas Poulain of Google Philippines illustrated, "Everyday, thousands of Filipinos search for hair tips, tutorials, styles, and inspiration. What better way to address them than to collaborate with the world's top vloggers and hair brands to form an online destination for hair solutions and inspirations."
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| Kelly, Nicole, and Angela |
Thus, ATH is a collaboration between Google, the world's biggest search engine; global hair brands Dove, TRESemme, Toni & Guy, Cream Silk, Sunsilk, and Clear; and the Philippines' top vloggers: Angela Nepomuceno, Kelly Misa, Laureen Uy, Nicole Andersson, and James and Phil Younghusband.
In this information age where people rely on the internet to find beauty solutions in an instant, anyone can learn anything from fashion and makeup to DIY projects from YouTube tutorials. However, with so much information available online, it can be difficult to find specific answers you're looking for. This is where ATH comes in as it simplifies everything by making it easy to search for solutions to your hair needs.
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| Apples |
"At Unilver, we are always looking for ways to reach out to our consumers and come up with solutions for their every problem," shared Apples Aberin, PR Head for Unilever brands. "We feel that this new video platform is a really great way to do it."
Apart from the hair tips, tutorials, and inspirations, you'll be glad to know that ATH also recommends products and provides information about them, as well as enable you to buy them on the channel. So, for everything you need to know about your hair, subscribe to www.AllThingsHair.com.
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