Sun Life Launches #Money4Life Campaign Plus a Chance to Have Fun with Piolo Pascual in Japan!



Money is not evil. It only becomes so when it is used in ways that benefit only a select few and when spending it can do more harm than good. The simple truth is, we all need money to tide us through various stages of our lives.

Fact: our needs and goals will change as we go through life 
Our parents needed money to provide for our education and the family's basic needs. When we begin working, we also need money for food and transportation going to and from the office. If we're planning to get married, we'll need money for the wedding and beyond. Of course, when the kids start coming, we will need more money to raise them. And, even after we reach the retirement age, we'd definitely need money for the expected higher medical bills and maintenance medications.  

This June, Sun Life of Canada (Philippines), Inc., is once more celebrating Financial Independence Month to further promote financial literacy to more Filipinos. One of the financial institution's initiatives  is to encourage everyone to Hop On the Bus to the Future. There, you can view a 360-degree virtual reality video (with an introduction by Piolo Pascual no less!) that will transport you to different scenarios based on your chosen life stage.

Let Piolo encourage you to better plan for your future
Through the VR glasses, viewers will be able to "live the dream" for a minute and be encouraged to start planning for their future through #Money4Life and Sun Life's life insurance and investment products. You can request to be referred to a financial advisor after your virtual tour so he/she can properly explain to you how and where you can grow your hard-earned money.

Catch the Bus to the Future at different malls and campuses nationwide! Among the stops are Bonifacio Global City High Street (June 11), Eastwood (June 19), SM City Cebu (June 25), and Solenad, Nuvali (July 2). 

members of the media trying on the VR glasses
Students will also get to be inspired early on to save and invest as the Bus to the Future will also park at Mapua Institute of Technology (June 2), Ateneo Graduate School of Business (June 12), De La Salle University (June 16), University of the Philippines Diliman (June 17), San Sebastian College (June 20), University of San Carlos Cebu (June 24), Lyceum of the Philippines University Manila (June 29), and University of the Philippines Los Banos (June 30). Sun Life financial advisors will also be on hand to accommodate inquiries.

If you're not yet ready to consult with a financial advisor, that is okay, too. Simply visit moneyforlife.com.ph instead and start your financial journey with the Money for Life e-Planner. Money for Life is Sun Life's unique life stage and needs-based approach to holistic financial planning. There, you can find options and product recommendations, even buy mutual funds online, from Sun Life Asset Management Co., Inc. (SLAMCI) at your own convenience. 

seated from left: Mylene Lopa  and Valerie Pama
Mylene Lopa, Chief Marketing Officer, pointed out during a recent press conference in Makati Shangri-La that 9 out of 10 Filipinos experience financial shortage (read more about this, here) mainly due to lack of preparation as well as lack of awareness. "They want to do something but don't know how," acknowledged Lopa. The sad reality is, when parents reach retirement age or suddenly get sick, it's the children who are expected to catch the financial burdens "and the cycle of financial dependency continues."

According to Valerie Pama, SLAMCI President, it is very important for each of us to learn more about financial independence and take action for the sake of our future and that of our children's. She added that since we go through various stages in life, it's not wise to depend on just one insurance or investment product. "One policy is not enough especially if you have children. And because circumstances keep changing as we go through life, our needs and goals change, too."

Money for Life e-Planner is easy to use; just choose the best options for you!
"We want to deepen the conversation about money and reach out to more people," reiterated Sun Life President and CEO Riza Mantaring who also introduced their new five-year growth plan dubbed #RisePH. 

Did you know that only a very small percentage of Filipinos use financial products such as insurance and investments? "Despite the bright prospects that the country's economy has, prosperity still hasn't trickled down to the more disadvantaged sectors of society," revealed Mantaring. "Sun Life would like to see more Filipinos looking forward to a brighter future and the whole country rising to greater heights. We would like to start targeting five million clients in five years."

Get a chance to have fun with Piolo in Japan!
Although it may seem like an ambitious goal, Mantaring believes it best to set their targets high. "At Sun Life, we always dare to dream big -- more so if the stakes are high. This is the country's future we're talking about, after all," she explained. "Setting high targets will push us to do more, and will allow us to make a greater contribution to our country's future."

Be updated on upcoming events and promos by following Sun Life on social media and also find out how you can also get a chance to win a trip to Japan accompanied by Piolo Pascual! 


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