Sunday, July 27, 2014

Huawei Opens Concept Store in SM Southmall

Following the recent launch of its newest smartphone, the Ascend P7, Huawei recently opened a brand new shop in SM Southmall in Las Pinas City to cater to the growing demand for Huawei devices in southern Metro Manila. This new Huawei shop is operated by MemoXpress and takes after the brand’s signature premium, clean, and comfortable feel and look.  

The concept store is located in SM Cyberzone on the third floor. The company's aggressive expansion made this its fourth brand shop in the Philippines in less than two months. It was designed to be highly experiential for shoppers as there are interactive areas where customers can personally try Huawei devices such as 3G/4G LTE smartphones, tablets, and mobile broadband devices.

Charles Wu holding the Ascend P7
Charles Wu, Huawei Device Philippines country manager, shared that the Brand Shop further strengthens the retail offering of Huawei and gives shoppers an opportunity to avail of the very best of accessible premium devices. "And our brand of consumer device shopping is significantly different as we want them to really experience Huawei’s brand essence the moment they step into the store.” 

Apart from the SM Southmall branch, the three other brand shops can be found in SM North Edsa, SM Megamall, and Ayala Centrio Mall in Cagayan de Oro City, which opened in May and early this month, respectively. We were told that Huawei will further be opening additional stores in the coming months.  

In Southmall, the shop's opening was celebrated via a road show with goodie giveaways and surprises to participants. There was also a groufie kiosk where groups of friends can pose using the Huawei Ascend P7 that is equipped with an 8MP 5P non-spherical lens front-facing camera, which is especially designed to capture the perfect panoramic selfie or groufie shot. Read more about Ascend P7's features  in my other blog post here.

For more updates about Huawei Device Philippines, follow the brand on Facebook ( and Instagram (@huaweideviceph). 

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