Terranova Opens Its Biggest Philippine Store Yet at the MOA

Terranova, the store that portrays a strong Italian fashion image and offers fashionable clothes for young people, has re-opened its newly renovated and largest store in the Philippines at the Mall of Asia. Terranova is known for its competitive prices and having the highest number of flagship stores in the world.

I was among those who got to take a first peek at Terranova’s fabulous Fall/Winter Collection for 2011-2012 during the grand opening last September 15. The clothes explore a variety of on-trend going out dresses, skirts, jackets, and multi-purpose cardigans. They even have a section for little kids and the pint-sized clothes there are adorable! It was quite overwhelming actually to choose which ones I liked best because there are so many great combinations one can come up with.

The event was headed by Mr. Alessandro Pagliarani, I.T. Head of Teddy s.P.A Italy and Mr. Steven Tan, SM Vice-President for Operations. Aside from emphasizing its young brand for the youth, the popular Italian clothing line has come up with a new campaign called “We Are Terranova”. Although they are targeting young people, those who are young-at-heart would also find stuff there that they can wear. I did! :p I was quite surprised that Terranova does have a wide variety of clothing styles that range from casual day wear from funky party getups.

During the opening, guests were entertained by a live performance from Rez Toledo of Somedaydream, one of Terranova’s newly-appointed brand ambassadors along with Laureen Uy, ABS-CBN talent, fashion blogger, and the younger sister of Liz Uy (P-Noy’s stylist); and Chino Lui Pio, MYX VJ and younger brother of Champ Lui Pio, former lead vocalist of the band Hale and who is now Somedaydream’s manager.

The celebration was well-attended by a lot of popular personalities from the music, entertainment, and fashion industry including Champ Lui Pio, Luke Mejares, Kyla, Zia Quizon, Raymond Gutierrez, Empress Schuck, Rich Alvarez, past GMA Starstruck winners, Isabella Gonzales, and the Opera Belles.

Terranova is owned by Teddy S.p.A, a multinational brand that has been in the clothing industry since 1961. It now has more than 422 stores around the world and is increasing its network in 32 countries. Based on the long lines at the counter that day, it can be safely assumed that Terranova will maintain and broaden its appeal to attract young and free-spirited shoppers by creating more stylish clothes at affordable prices.

Mr. Adamson Bactat, President of Remini Italia Corp.—master franchisee of Terranova in the Philippines, expressed how thrilled they are to unveil Terranova’s newest concept. “And it's the perfect time since we're introducing pieces from our Fall/Winter collection. Terranova has been growing year on year and we’re really proud. The unveiling of Mall of Asia store is exciting for us because this is an opportunity for us to offer Filipinos the best in today’s Italian fashion.”

*The brand was first launched in the country in Glorietta 4 in 2003. Terranova SM Mall of Asia opened in 2006 and was later on renovated into a bigger place to cater to a vibrant market. Other Terranova branches can be found at SM North Edsa Annex, Robinsons Place Manila, Festival Super Mall Alabang, SM Southmall, Ayala Center Cebu, SM Mall Cebu, and Abreeza Mall Davao. For more information, visit http://www.facebook.com/TerranovaPhilippines.

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