Penshoppe, the international casual wear brand, welcomed the New Year with an all-new flagship store at UP Town Center, bringing the popular store nearer to fashion aficionados in that part of Quezon City.
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| happy shoppers |
Christened Penshoppe Capital, the 800-square meter fashion haven promises a pleasurable shopping experience with its edgy yet minimalist layout that features white walls, floors, and ceiling. Plus, in place of display windows, the store sports giant LED screens that play the brand's latest campaigns.
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| can you name all of Penshoppe's brand ambassadors? |
Jeff Bascon, Penshoppe's Brand Director, explained that one of their biggest considerations when designed Penshoppe Capital is to make it a destination. "We thought about playing with space. The store is laid out in such a way that shoppers can easily move from one section to the next and allows everyone to have a clear view of the brand's offerings at a macro perspective."
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| Penshoppe's Jeff Bascon |
Home to the biggest selection of fashion pieces, Penshoppe Capital is where fashionistas can find everything that the brand offers at a specific time from fresh drops to classic favorites like essential shirts and DenimLab pants. Personally, I am always drawn towards the jeans area because I love how the Power Stretch Jeans fit me very well!
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| discover the perfect fit and comfort of Penshoppe's Power Stretch Jeans ... |
Penshoppe Capital was launched last February 10, 2017 along with the brand's 2017 Spring-Summer collection, mostly composed of functional yet trendy pieces that would be perfect for making the most out of summer.
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| find lots of jeans choices at Penshoppe |
The new collection is said to be inspired by the free spirit of music and arts festivals and features various summer staples given a fashionable updated via mixes of muted and neutral tones with subtle intricate details and dynamic tropical prints.
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| I love the localized designs on the wall! |
Penshoppe's Spring Summer 2017 collection was created to remind everyone of the true spirit of summer. Get the look of being young and carefree while wearing functional, flattering, and undeniably trendy outfits. "These are the kind of clothes that allow you to go more places and do more of the things you love without having to worry about how you will look like," concluded Bascon.
Watch the video to see summer looks modeled by Penshoppe's star-studded line-up of global ambassadors.
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