There are many beauty myths that a lot of women still believe today. For instance, some say that when facial skin is dry and squeaky to the touch, it is a sign that a facial cleanser is effective. Not so, said Ella Reyes-David, Neutrogena brand manager, during a recent affair held in Marriott Hotel Manila.  

She explained that this kind of dryness is not actually a good sign that the skin is clean. "In reality, it jut means that your facial wash is stripping your skin of moisture," revealed Reyes-David who added that, "Many Filipino women believe in tiis ganda, making it acceptable for them to go through skin irritation and discomfort in the name of beauty."

This led Neutrogena to launch a new beauty philosophy spreading the message that healthy is the new beauty. The event was hosted by Filipino-British TV host and social media celebrity Kim Jones, who is also the brand's new ambassador.  "Neutrogena is a brand I grew up with," she confided. "I've been using it for about 10 years now and to be part of the brand is just a dream come true." 

Reyes-David affirmed that Jones indeed embodies the personality of the brand. "The Neutrogena woman is naturally beautiful, optimistic, and upbeat. Kim is all that, and more, which is why we're very happy to have her onboard," she shared. "As an actual brand user, she accurately represents the beautifully healthy skin that Neutrogena advocates."

Jones, who is often exposed to harsh lights and heavy layers of make-up as an on-cam personality in a local lifestyle show on cable TV admitted that she spends long hours in taping, "so you can imagine the touch-ups. It really takes a toll on my skin."

To keep her skin healthy, Jones uses Neutrogena Deep Clean Cleanser and keeps herself hydrated. On work-free days, she also likes being make-up free. "What I love about Neutrogena is that it's very simple, and it's really beneficial for your skin. But it should be a complement to more important skincare habits like drinking a lot of water to stay hydrated."

Likewise, sun protection is a must for Jones as she regularly goes surfing with her fiancé, actor Jericho Rosales. "Applying sun screen is really a big part of my skincare regimen," she described. "Other than that, I do the normal things like cleansing, toning, and moisturizing. I'm very minimal. I try to keep my skin sort of exposed so it can breathe."

Products from the brand's skincare range include the Neutrogena Hydro Boost Water Gel, a water- and gel-based moisturizer that instantly hydrates, and helps soothe and calm skin leaving it soft, supple, and oil-free. It is made with a combination of Olive extract and Hyaluronic acid that allows it to provide up to 200 percent hydration, plus a Progressive Release System that keeps skin hydrated for up to 12 hours.

Ultra Sheer is Neutrogena's powerful solution to sun protection. It has Dry Touch technology that does not leave a sticky white film or residue upon application. It is also water- and sweat-proof, non-greasy, and leaves a light velvety feel. With SPF 50, this sun protection range has specific variants available for face and body. 

In addition, Ultra Sheer has Helioplex, Neutrogena's patented and breakthrough sun protection technology complex that delivers very high, broad, and photostable UV protection to provide users with full coverage for UVA/UVB spectrum by harnessing two proven safe and effective sun screens: Avobenzone and Oxybenzone.

According to Dr. Clarisse Mendoza, guest dermatologist during the launch, these two are good UVA and UVB absorbers that, "together with Helioplex's stabilizing technology, provide high, broad spectrum and photostable coverage."

For women who aspire to have beautifully healthy skin, Jones advised to find balance between a healthy lifestyle and the right skincare brand. "Skincare is important but that's not all of it. Beauty really does come from within. It will resonate from your personality, your level of fitness, your health, and even your eating habits," she pointed out. "All those should be part of your overall beauty regimen." 

Later this year, Neutrogena will be launching the Fine Fairness moisturizer, a water-based gel cream that combines Vitamin C and Hexinol to reveal beautifully healthy and fairer skin in just three weeks.

As part of Neutrogena's campaign for beautifully healthy skin, you can view three online videos featuring Jones on youtube.com/user/NeutrogenaPH that debunks common beauty myths. You can also purchase products online via www.healthybeautycircle.com and log on to facebook.com/neutrogenaphilippines for more information.

Summer is the season of endless adventures and possibilities. Make sure it isn't spoiled by getting painful sunburns that can take the fun away! Don't worry, too, about getting your skin too dark. As Watsons Philippines says, don't hold back and make the summer yours!

Watsons' "Make Your Summer" campaign encourages everyone to stop hiding from the sun and instead focus on creating the perfect summer according to your rules. Did you know? There are now a lot of products that you can use for all the fun activities you've got planned so, as long as you know how to take care of your skin, feel free to do whatever you want without any worries!

With Watsons, you can get protected from harmful UVA and UVB rays because it's so easy to find sun-proof items that would help defend your skin from burning and sun damage. Check out amazing sunscreens from Nivea, Vaseline, Banana Boat, Beach Hut, Solstice, Biore, Sunplay, Belo, Neutrogena, Cetaphil, Celeteque, Kojie San, Hawaiian Tropic, Dermplus, Ponds, and Olay!

Also available at Watsons are slimming products for those who want to plan to wear bikinis as well as vivid hair colors for anyone who likes to make summer even more colorful. Choose from fabulous browns and fantastic blondes to fiery reds, and more!

To top these off, summer is made more exciting with a super exclusive treat for all SM Advantage Card (SMAC) members who will get a chance to explore the wonders of the Philippines with getaways for four to Batanes, Boracay, Cebu, Davao, and Palawan. Just buy participating products to get an e-raffle entry for every P500 single-receipt purchase. Promo period is until April 26, 2017.

If you're not yet an SMAC member, now is a great time to join because the new "Members Get More" program makes shopping more rewarding than ever before. So go and earn more points, more savings, and more value by using your SMAC card at Watsons and other SM partner stores!

  

There are a lot of myths and misconceptions when it comes to aging. What remains true, though, is that we age faster when we subject ourselves to stress and bad habits. Plus, our hectic and modern lifestyles are not helping make us look younger!

Did you know? Signs of aging – both internal and external – start to manifest as early as our 20s? For instance, those cute little laugh lines, when not treated as early as possible, might stay on and become full-fledged crow’s feet. Likewise, dry skin that isn’t moisturized as needed will likely appear wrinkled faster. 

Thankfully, Watsons Philippines has just launched its latest anti-aging campaign to help thousands of Filipinos Kiss Aging Goodbye. According to Viki Encarnacion, Watsons Marketing Director, the campaign is “an educational effort with a two-pronged approach, teaching our customers how to prevent the negative effects of aging by taking care of themselves inside and out. We are literally helping people ‘Look good. Feel great.’ And it’s a wonderful thing.” 

How busy are you? Would you agree that with our many responsibilities, we tend to forget giving ourselves some much-needed TLC? Unfortunately, by wanting to accomplish as much as possible, we end up spreading ourselves too thin, which takes a toll on our overall wellbeing.

It’s time to revitalize our youthful vigor and bring back the vitality we need to live life to the fullest! To help us get back on track, Watsons launches the Time to Renew campaign so we could more easily restore our beauty and recharge our health.

Ruffa Gutierrez and Iza Calzado

This campaign focuses on three things that people often set aside when running on tight schedules:

• Restore beauty for proper skin care

• Revitalize hair to bring life back to dull tresses

• Recharge health for a more energized and healthier body

In case you still don’t know, busy schedules leading to poor sleeping habits not only affect the mood but also result in dull skin, making it prone to blemishes, dryness, acne, or oiliness. Combat these with helpful products you can find at Watsons: Pond’s, Olay, L’Oreal, Belo, Celeteque, Neutrogena, Snow, St. Ive’s, Suave, Bellic, Glutamax, Shulammite soap, Cosmo Skin, and Nivea Men crème.

More than the skin, however, we also have to protect our hair. Simply shampooing and conditioning are not enough to prevent greasiness/dryness, hair fall, or graying. Hair needs intensive protection from the sun and heat styling products. So, make it a point to revitalize your hair with products like Tresseme, L’Oreal, Dove, and Moringa.

As to recharging health to achieve a 100% you, make sure to mind your eating and exercise habits because skipping them lead to lack of energy and nutrition. Supplement a healthier life and get in tip-top shape with Watson’s healthy solutions such as Cosmo Cee, Poten-Cee, Met Tathione, IVI Collagen, Myra E, Stresstabs, Belo Glutathione, Snow Caps, and Kilo-off.

During the recent campaign launch in Podium, celebrities Iza Calzado, Ruffa Gutierrez, and Alice Dixson shared their beauty secrets using helpful products available at Watsons. Like them, you can restore your beauty and recharge your health while also enjoying big discounts and great deals at Watsons stores and the SM Store Beauty Section. 

In addition, get a chance to win revitalizing packages when you use your SM Advantage Card, BDO Rewards, or PriMo Card when shopping. Every P500 single-receipt purchase of any participating product entitles shoppers to one raffle entry.

There will be 35 winners of Spa Pampering Packages at The Spa; 10 winners of Full-Year Gym memberships at Fitness First, and 10 winners of Overnight Weekend Wellness Packages at The Farm at San Benito resort.

If you’re not yet an SMAC member, make sure to join now because the “Members Get More” program (read my other blog post about it, here) makes shopping more rewarding than ever before. 

Definitely, it’s Time to Renew at Watsons as well as time to get MORE POINTS, MORE SAVINGS, and MORE VALUE! Visit the store nearest you, now!