I was there when FWD Life Philippines was launched in 2014 and I am glad to see how much this insurance company has grown since. Last year, I also wrote about their partnership with Wattpad when they launched stories about financial literacy via the creative use of digital media.
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| photo op with blogger friends before sweating :) |
This 2017, FWD Life Philippines takes on championing health and fitness by supporting the Fit Filipino (FitFil) Movement's National Weight Loss Challenge. Spearheaded by Jim and Toni Saret, fitness coaches at Biggest Loser Philippines Season 2, FitFil aims to get Filipinos to collectively lose one million pounds during the campaign period of June 6 to December 5, 2017.
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| fitness coaches led upbeat workouts for participants |
Rochelle Vandenberghe, FWD Life Philippines Head of Marketing, expressed, "As an insurance industry pioneer in the space of health and wellness, [we] are delighted to partner with the Fit Filipino Movement and coaches Jim and Toni to inspire Filipinos in leading healthier lives with a series of fitness-centered events."
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| fitness enthusiasts sweating it out and having fun |
Through FWD's Live to Move fitness parties in collaboration with FitFil and the challenge's partners, Vandenberghe said they "hope to inspire a new wave of awareness for the health benefits of keeping fit. For us at FWD, living life to the fullest starts with being healthy." I totally agree!
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| Coach Jim getting ready to move |
According to Coach Jim, founder of the FitFil Movement, "We have been working with FWD for over two years and their #GetReadyToLive brand attitude serves as one of the strong pillars of the National Weight Loss Challenge. We are excited to bring to life the country's biggest health and wellness campaign as we challenge Filipinos to collectively lose one million pounds!"
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| Samantha Purvor served as the energetic event host |
Coach Jim added that through this advocacy and movement, the goal is to spread the message that being fit and well starts with a simple commitment. "We encourage everyone to take ownership of their health and join us in getting fit," he implored.
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| the fitness party is just one of the many activities lined up by FWD and FitFil stay tuned for other upcoming wellness events! |
To launch its Live to Move health and wellness program, FWD Life held an energy-packed fitness party this past weekend at Central Park, SM by the Bay, Mall of Asia. Coaches Jim and Toni were joined by some of the country's top coaches from various gyms and fitness centers. The workout program centered around FWD Motion, a metabolic fitness (metafit) routine that helps shed off pounds in just four minutes of exercise.
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| my hubby joining one of the workout sessions |
Hundreds of participants, including members of the Philippine National Police (PNP), joined other fitness enthusiasts in doing zumba, hip-hop, TRX, kickboxing, and cardio workouts, among others under the glow of the beautiful Manila Bay sunset.
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| who wouldn't enjoy exercising with this as your background?! |
The FitFil National Weight Loss Challenge is supported by the country's premier medical organizations led by the Philippine Medical Association (PMA), the country's umbrella organization for medical practitioners, as well as the Philippine Heart Association (PHA), Food and Nutrition Research Institute (FNRI), Nutritionist-Dietitians' Association of the Philippines (NDAP), and the Philippine Nurses Association (PNA). Additionally pledging their support to the challenge are the PNP, Department of Science and Technology (DOST), various universities, local government units (LGUs), fitness clubs, and numerous corporations.
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| celebrating fitness with the many FitFil Movement partners |
It is quite heartening to see more and more Filipinos taking their first steps towards a healthier lifestyle. If you are really serious about losing those unwanted pounds, make a pledge to lose them by December by signing up for free at www.fitfil.ph. FYI, there are rewards waiting for those who achieve their goals! :)
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