Saturday, December 24, 2016

Philippine Restaurant, Cafe, and Bar Expo (Philresca) to Be Held on March 2-4, 2017

The Philippines Statistics Authority reported that last year, restaurant and hotel spending grew by 11% (from P345.2B in 2014 to P383.2B in 2015). These figures indicate that today's consumer lifestyles are indeed very much geared towards dining out and enjoying the food experience. 

Filipinos are now spending more to enjoy the food experience 
"While Filipinos spend at least 42% of household expenditure on food and beverage, customers today are also more informed and discerning in their choices," described May Juan, President of Phil. Asia Conferences and Exhibitions, Inc.

As such, this coming March 2-4, 2017, the Philippines is set to have its first sourcing platform dedicated to the restaurant cafe and bar industry. The Philippine Restaurant, Cafe, and Bar Expo (Philresca) 2017 will run as a trade-exclusive event for the industry's established and emerging buyers and sellers. It will also feature a series of educational and competitive events sanctioned by World Coffee Events (WCE).

Amy Ball and May Juan
During a press conference recently held at the World Trade Center, WCE Creative Director Amy Ball, shared how many processes it takes before coffee can travel from the tree to a consumer's cup. She described and affirmed how and why this beverage is an inclusive commodity that has a big global impact. Thus, WCE will be bringing international coffee experts and industry leaders to the country to talk about themes such as farming, retail strategy and marketing, trends (where coffee's been and where it's going), success stories, and more.     

The three-day B2B exhibition aims to match buyers with suppliers, distributors, manufacturers,and service providers of commercial kitchen equipment, cafe, alcoholic and non-alcoholic beverages, baking and pastries, specialty food, delicatessen, and other allied services. 

serving beverages is an art
Aside from being able to source their requirements, professionals from the F&B and hospitality industry, HRM, and culinary and tourism schools, and international buyers will also learn new tricks of the trade during the exhibition.

As the first of its kind in the Philippines, the expo stands to carve out its own niche in the world of food and beverage where about 50% of visitors in food trade exhibitions come from the restaurant, cafe, and bar industry. As per government data, the restaurant, cafe, and bar industry is predicted to employ 795,000 people by 2017. 

having good connections is key to doing good business
"It's not enough to open a restaurant. Supplier partners are key," explained Ms. Juan. "The winners in the business are those who can source the right ingredients that will cater to today's taste."

Prior to the exhibition proper, Phil. Asia Conferences and Exhibitions, inc. and World Coffee Events will co-organize Re:Verb Manila on March 1, a one-day symposium that would focus on connecting stories to introduce and expound upon the world of specialty coffee. As I mentioned above, there will be speakers brought in by WCE as well as media who will create conversations among participants. 

find some of the best suppliers at Philresca
Moreover, Philresca will feature this year's Philippine National Barista Championship and Philippine National Latte Art Championship. Winners will be sent to world championships to compete among the best in the coffee industry. 

According to Ms. Juan, "Beyond business, we envision Philresca as an educational venue to discover new talent and sharpen the craft of future service leaders. We are glad to host [the championships] and help bolster the position of Filipinos in the global coffee industry." 

Philresca organizers and partners
Philresca is supported by UCC Ueshima Coffee Phils., Inc., MK Kitchen Equipment & Supplies, Barista Depot, Allegro Beverage Corporation, Fly Ace Corporation, Blu Coffee Distributors Corporation, Equilibrium Intertrade Corporation, Goldbell Philippines Impex Corporation, Ricmas Commercial Eqpt., Ltd., HORESCA Concept Specialist, Inc., Cafe Amadeo, California Milk Advisory Board, Bote Central Inc., Manila Bambi Foods Corp., Culinary Generals & Razor Chef Philippines, and El Kapitan Food Enterprise.

To register as a buyer, book a space as a seller or inquire about sponsorship opportunities, send an email at or call 02.5097767. For more information, visit

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