Dove Encourages Women to "Go Play with your Hair"!



Did you know that 84% of women are aware that hair gets damaged from styling activities? And yet, they continue to do them because they make them feel good about themselves. In fact, 8 out of 10 women confess that they feel happier when their hair looks beautiful.

any hair length or type needs damage care
I agree! The mere fact that there's such a thing as a "bad hair day" is proof how much ladies feel about our hair. Personally, I get conscious and uncomfortable about having my photos taken during days when I feel that my hair does not look as good as I want it to.  

unfortunately, blowdrying can cause hair damage
Some of the most common, yet damaging hair activities include blowdrying, curling, straightening, and coloring. However, many still don't know that even simple acts such as towel drying, combing, brushing, and sun and wind exposure can also cause hair damage. 

Dove's intense repair haircare range
Dove Hair, since its launch in 2012, has been consistent in delivering on its promise of superior nourishment to provide Filipinas with hair damage care. On its third year, Dove invites women to "Go Play with your Hair" while Dove takes care of the damage.

a demo on applying heat to white roses
One great example of how Dove protects hair is this actual demo where two white roses were exposed to the heat of a hair dryer for 45 minutes. The one dipped in Dove solution stayed moist and fresh while the untreated one ended up looking dry and discolored.

spot the difference :)
This is possible because Dove Hair Therapy contains Keratin-Actives, a patented hair care technology, that not only repair damaged hair but also strengthens it to make it more resilient against future damage. Keratin-Actives provide superior nourishment and deeply penetrate into hair to repair it from the inside out. The result is hear that looks and feels healthy as well as moves beautifully.

and so we played with our hair
Because the brand advocates to make Filipinas realize their Real Beauty potential, Dove has come up with an Intense Repair Haircare range to help women of all shapes, sizes, ages, and walks of life have great, damage-free hair every day.

pretty hair accessories during the Dove Hair event
So tease, twirl, tousle, and have the beautiful hair you always wanted while letting Dove take care of the damage. With the number 1 in Damage Care, you get hair that becomes stronger and smoother with regular use. Show Dove what Real Beauty is. Go play with your hair!

not scared of getting hair damage from this giant hair dryer :)
Dove's Intense Repair Haircare range is available in all leading supermarkets, drugstores, and department stores nationwide.   


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