Closeup Diamond Attraction Reveals Heart Evangelista as Ambassador



One of the most elusive powers of attraction is a dazzling white smile. And in this modern world where fast fashion, passing trends, and ever-dynamic beauty looks have become the norm, people who know the importance of first impressions are aware that one should have classic go-to beauty must haves that will stand the test of time.


Now, there's good news for those who love having coffee and other dark beverages. Closeup has created a first in beauty oral care called Closeup Diamond Attraction. Inspired by the latest technologies in cosmetic dentistry and co-created with cosmetic dentists, it promises to give users visibly whiter teeth in one brush*.

Heart and her dazzling white smile
For celebrity Heart Evangelista, a smile is unlike any other beauty accessory, which is why she is glad to have Closeup Diamond Attraction in her beauty arsenal. "Nothing compliments your overall look better than a dazzling white smile, because it gives you that boost of confidence and it completes your total look," the beautiful actress said during the product launch held in Blackbird Makati the other night.

Heart with fiancé Sen. Chiz Escudero

Dr. Cecile Infantado, one of the country's top cosmetic dentists explained that the new product uses a revolutionary technique. "What elevates Closeup Diamond Attraction from other whitening toothpastes in the market is that it utilizes Blue Light Technology through a blue covarine foam that lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly,” she described.


To demonstrate how Closeup Diamond Attraction works, Dr. Infantado made a liquid mixture of coffee and red wine where she dipped a string of white pearls in. Next, she rinsed a portion of the pearls in another glass containing the new toothpaste. After a few swishes, the pearls came out luminous and restored in its whiteness.

Xeng Zulueta
Top celebrity makeup artist Xeng Zulueta likewise tagged Closeup Diamond Attraction as one of her 2015 Best in Beauty picks. She affirmed that it is the perfect addition to anyone's makeup kit and it will always come in handy any time you need to get your teeth pearly white in an instant.

From left: Closeup Asst. Brand Manager, Bea Lagdameo; Teresa Herrera
Unilever Category Head for Oral Care and Deo, Neil Trinidad
Heart Evangelista for Closeup Diamond Attraction; 
Unilever VP for Personal Care, Gina Lorenzana
Unilever Head of PR, Apples Aberinand Gem Laforteza, Closeup Brand Manager
"Closeup is always looking for ways to innovate and to accentuate every woman’s best accessory -- her smile," said Closeup Senior Brand Manager Gem Laforteza. "White teeth have become such a beauty staple, so Closeup worked with a team of cosmetic dentists, to create Diamond Attraction, that will give you that much needed and instant lift. It’s truly the best in beauty and it’s now in the Philippines."


Experience the benefits of blue light technology in the new Closeup Diamond Attraction, which is now available in all leading supermarkets. 

* Note: Visible whitening is an instant optical effect measured using a digital imaging system based on a visible scale of whitening. Results may vary.


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