|thanks @earthlngorgeous for this "groupfie" with Divine :)|
We all have our shameless pleasures that, often, only we knew about. After all, it's not easy to reveal things we love doing that may be perceived by others as weird or embarrassing. Thus, I do admire women who can confidently say what makes them deliriously happy without any shame.
Speaking of shameless pleasures, Herbal Essences made a provocative and scentsual comeback via a visually and mentally stimulating event held last night at 71 Gramercy. The brand's return comes with a bold campaign that encourages the pursuit of shameless pleasures.
The event had a segment called Shameless Talk featuring actress/host Kat Alano and writer Erika Paredes. These two colorful and candid personalities presented attention-grabbing and thought-provoking monologues about unapologetically admitting and seeking one's own definition of shameless pleasure and how women should be empowered to openly chase after them.
But the highlight of the night was the playful reveal of TV host and celebrity blogger Divine Lee as the brand ambassador of Herbal Essences. Her shameless pleasure? Taking a shower with Herbal Essences especially after a very long day. "Sobrang scentsual! When I'm in the shower, I look forward to the refreshing scent of the shampoo. Sarap na sarap ako sa shower experience," she confesses.
Divine said she takes pride in and celebrates her reputation as a "babaeng bakla", which is evident in her fun, spirited, and even naughty personality. Aside from headlining the hit podcast Becky Nights and expressing herself on Twitter, Divine shares her hilarious takes on anything under the sun through her blog and is very open in declaring her affections for boyfriend, actor Victor Basa. I like how she reminded guests that it's perfectly alright to seek shameless pleasure as long as you don't hurt anybody in the process. That is wise advice.
Procter & Gamble Philippines chose Divine to represent Herbal Essences because she epitomizes what the brand stands for: the female go-getter who's naughty and nice, playful, adventure-seeking, and unafraid to chase after what she wants.
Pepe Torres, country marketing manager for P&G hair care, described Divine as "deliberate and bold in the decisions she has made both in her professional and personal life. [She] demonstrates how to want pleasure and act on it. She's charmingly unapologetic about her pursuit of pleasure [and] is a perfect fit for Herbal Essences, which makes even the most ordinary act of showering pleasurable and rapturous."
The launch included games and other scentsual activities then ended on a high note with music by DJ Callum.
Stay up to date on the exciting activities planned for Herbal Essences by liking and following HerbalEssencesPH on Facebook and Twitter.