Friday, August 09, 2013

Tokyo Tokyo Makes the Ramen Craze Accessible and Affordable



Edit - November 16: Win P1500 worth of Tokyo Tokyo gift certificates by joining this blog's giveaway! Deadline of entries is on December 2, 2013 ...  

Value for money and accessibility. Those are the things that Tokyo Tokyo has been offering its Filipino patrons since its first branch opened in the Philippines in 1985. With more than 50 stores all over the country offering Japanese cuisine, the restaurant offers maki, tempura, tonkatsu, and other flavorful dishes at affordable prices. Yesterday, Tokyo-tokyo launched its new Ramen Bar to let all Filipinos get a bowlful of good-quality ramen any time, and at any budget.  


During the event held in Tokyo Tokyo Trinoma, with the brand's endorser Daniel Matsunaga as guest, we found out that their Research and Development team worked closely with a Japanese ramen master to discover more ways of delivering authentic Japanese flavors. The result? Three exciting ramen flavors!


I found the Braised Pork really flavorful and the meat quite tender. I didn't taste the Spicy Chicken though as I'm not a fan of spicy foods but I'm sure my husband would prefer this one over the other flavors. The Tempura Miso, with the juicy prawn on top and tummy-warming soup, is also perfect for cold, rainy days.   


At present, 20 stores have already been opened since October 2012, with 30 more to be launched this second half of 2013. That's quite an expansion! And with such an impressive number of branches opening all over the country, ramen will be even more accessible to those who crave for it.


Tokyo Tokyo's ramen is made of tonkotsu broth that was slow-cooked for at least 24 hours in Japanese hagamas to extract every single drop of flavor from its base ingredients; fresh ramen noodles; and premium quality toppings such as tender pork cutlets, succulent chicken cuts glazed in a spicy-sweet teriyaki sauce, and delightfully crisp prawn tempura. 


Make sure to order gyoza, ramen's most popular pairing, which is soft, savory, and chewy with a delightfully crisp underside. Now, high-quality ramen is no longer limited to specialty shops with only a few branches. In addition, customers can get ramen at these affordable prices: P99 for a snack-sized bowl, and P150 for a full serving. I found the snack-size serving already pretty heavy on the tummy but if you have a big appetite, go for the full one!


You can initially find Tokyo Tokyo's Ramen Bar in these branches: Trinoma; SM Southmall; Net Lima, The Fort; SM Megamall; People Support Ayala; Greenbelt; Market Market; SM Baguio; SM Fairview; SM North EDSA Annex; and soon at SM North EDSA Main; SM San Lazaro; SM Manila; Greenhills; Harbor Point Subic; Robinson's Pioneer; Ali Mall; Festival Mall; SM Dasmarinas; and SM Bicutan.


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