Wednesday, January 25, 2012

Pantene’s Healthy Hair for Healthy Water Campaign

Many of us take our clean drinking water for granted when we have plenty of supply and our sources are very accessible. Many of you who are reading this can probably just buy bottled water from the nearest store or have several gallons delivered by a trusted water station whenever needed. 

Still, there are many parts of the world where it's still hard to acquire clean water for drinking. Thankfully, Procter & Gamble (P&G) Philippines’ hair care brand Pantene joins the cause to give children safe drinking water with the launch of its “Healthy Hair for Healthy Water” Campaign.

The initiative supports the P&G Children’s Safe Drinking Water (CSDW) Program, a long-term global advocacy program that focuses on reducing sickness and death that result from water-borne illnesses caused by drinking contaminated water.

This 2012, Pantene, with P&G’s CSDW program, will provide water purification packets in the Philippines, Thailand and Indonesia. Filipinos are encouraged to donate one day of clean drinking water through online pledges at the Pantene facebook page (

Dr. Greg Allgood, Director of the P&G CSDW Program is excited to have Pantene strengthen the campaign in the Philippines. After a recent visit to Siargo, he affirmed that the program will provide more than 17 million days (equivalent to 34 million liters) of clean drinking water during the next year for more than 25,000 of the most vulnerable people living in remote areas that only have contaminated water sources. 

According to P&G’s External Relations Leader, Clint Navales, their goal is to be able to get 10,000,000 pledges all over Asia, "So we would like to invite Filipinos to support our campaign by visiting the Pantene Facebook page and giving their pledge. We’ve seen through recent calamities how difficult it is to have access to something as basic as clean drinking water, and also how important clean water is to prevent disease in these situations. With the Pantene Healthy Hair Healthy Water campaign, you now not only get healthy hair, but you help give a child good health through clean drinking water”.

The P&G CSDW Program started in 2004 using a powdered water-purification technology developed in collaboration with the U.S. Centers for Disease Control and Prevention. Imagine, one small packet can quickly turn 10 liters of dirty, potentially deadly water into clean, drinkable water!

The program collaborates with more than 120 partners worldwide to respond to the greatest needs for clean water. To date, clean drinking water has already been provided in over 65 developing countries.

Recently, P&G’s CSDW was able to donate clean water to communities hit by Sendong through a partnership with World Vision Philippines. They were able to distribute 600,000 water purification packets to the survivors, including more than 500 families in Mandulog and nearby communities, which was one of the areas hardest hit by the typhoon in Iligan.

Through the Pantene Healthy Hair for Healthy Water program, P&G is hopeful that the campaign will touch and improve the lives of the people who need it the most. “I’m very grateful to P&G and World Vision Philippines for the work they’re doing to reach the most vulnerable people in very remote places where clean drinking water will make a big difference in improving and likely saving lives." emphasized Dr. Allgood.

I just made a pledge at Pantene's Facebook page. It's easy and there's no purchase required. You just choose one of three pledges about things you'll do to keep your hair healthy then click the submit button. Join this worthwhile cause now!

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