MaAGA ang Pasko Continues to Let Happiness Shine

Jollibee's Maaga ang Pasko is now on it's 16th year. This is the country's longest-running toy and book donation drive which advocates to bring holiday cheer to underprivileged children. This advocacy of the country's biggest fast-food chain has the continued support of Aga Muhlach, regular Jollibee customers, and the Jolly Toy Scouts.

During a brief table discussion with members of the media, Aga expressed how privileged he feels at being able to help make a difference through Jollibee. He recalls how the project started small 16 years ago and with only 26 existing Jollibee stores. He says he's amazed and thankful at how the campaign grew over the years.

"Share your blessings ... they don't have to be big," counsels Aga who even pulled out his mobile phone and read a text message he received that morning about being able to do great things in small ways. He acknowledged that money is important but that you also have to learn to let it go. "Bitawan mo kasi hindi ka rin makakatulog. God will always provide. Teach kids simple joys. Friends and family and what matters most," he enumerates. "Kapag wala tayong pera, may manlilibre naman, 'di ba?" he affirms with a smile.

Aside from bringing in more toys and books, the campaign aims to build more classrooms in cooperation with the Jollibee Foundation, Jollibee Franchisees Association, and the Department of Education. Part of every purchase of Jollibee and Friends dolls will help pave the way for more kids to have somewhere they can acquire the education they need to positively affect their future.

Give children more reasons to smile this coming Christmas. Volunteer as a Jolly Toy Scout, help during the cleaning and packing of donations, or  visit any of the 718 Jollibee stores nationwide and drop your toys and books donations at the Jollibee Maaga ang Pasko boxes. To help make the campaign bigger, Jollibee will once more match every toy and book donated with a Jollibee toy to double the total number of donations as well as the number of happy young recipients.