Monday, May 04, 2009

Melawares Celebrates 30th Year with Charice Pempengco

A lot of people seldom look at the bottom of their plates to see what brand they carry. But I would bet that a big percentage of Filipino households have a set or two (or more) of Melawares dinnerware in their kitchen. Ours do!

Last May 3, this Pinggan ng Bayan dinnerware, which started as a small cottage industry in1979, celebrated its 30th year at the Bridgeway in SM Makati. The dynamic husband and wife team of David and Elsie Chua, founders of CDC Manufacturing Corporation, hosted the celebration along with their daughters Charmaine and Charlene.

CDC coined the name Melawares after it started producing its line of melamine-based products. Over the years, the company developed other brands and introduced them to different markets. Aside from Melawares, CDC also carries Bestware, Perfect Dining, and Urban Kitchen.

The anniversary bash was made more special as international singing star Charice Pempengco, the official product endorser, graced the event and performed the catchy Melawares theme song entitled Melawares: Gandang Pangmatagalan, Kalidad na Maaasahan. Amazingly, this song transpired from the creative and talented minds of CDC’s warehouse staff in Meycauayan, Bulacan. It was chosen from a company-wide competition that engaged employee participation from the company’s main office, factories and warehouses. The lyrics focused on the reliable quality of Melawares which is renowned here and abroad.

In fact, if you patronize fast food outlets such as Chowking, Jollibee, Sbarro, Goldilocks, Tokyo Tokyo, Kenny Roger’s, Greenwich, KFC, Max’s, and Shakey’s, you can say you have already dined using Melawares. The products are also being exported to other countries such as those in the Middle East and South America.

In partnership with SM Homeworld, CDC offers their loyal customers a chance to get a free set of 30 Years Melawares Collectible Edition dinnerware for every P2,000 single receipt worth of CDC products. This Mother’s Day promotion runs from May 3 to 17, 2009.

For the whole month of May, customers can also avail of 10% discount on all Melawares products as well as get a chance to win in the “Boracay Getaway with Melawares” promo.

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