Wednesday, June 10, 2015

Sun Life Encourages Filipinos to be #FIT2LiveFree this Financial Independence Month

If one of your family members gets seriously sick tomorrow, needs hospitalization, a surgery, and rehabilitation procedures, can you afford to shell out several hundred thousand pesos in the coming days, weeks, and months? 

survey says ...
Sun Life commissioned a Social Weather Station survey about Filipinos' preparedness when it comes to health-related and financial concerns. It was found out that 1 of 2 Filipinos are planning to make an expensive purchase within the next two years, such as a house and lot or car, with 9 out of 10 actually prepared to fund it.

At the same time, 7 out of 10 Filipinos worry about uncertainties such as the death of a breadwinner, acquiring critical illnesses, and the inability to pay for huge medical expenses. Please refer to the photo above to see how many Filipinos are actually prepared financially in the event of a grave illness in the family. 

Riza Mantaring (left) during the Brighter Life Institute launch
Riza Mantaring, Sun Life President and CEO, observed this disconnect between Filipinos' priorities and concerns and the way they financially prepare for these. "They are worried about their health and possible illness but they do not prepare financially. Most of them rely on their active income or on other people to fund their needs," she described.

"What we need to remember is that wealth and health go hand in hand," reminded Ms. Riza. "By making sure that the right products are availed of to prepare for both wealth goals and health needs, Juan can be more fit to live free." 

What's your MONEYrism?
Thus, Sun Life is launching the #FIT2LiveFree campaign this Financial Independence Month of June to address the situation and help Filipinos act on their financial concerns. For instance, digital content are now available to inspire people to take care of both their wealth and health in a fun and interactive way. 

Find out your money mannerisms by taking the MONEYrism Quiz on Facebook. You'll have the chance to win minor prizes of FitBit wireless activity wristbands and a grand prize of a travel package to Seoul, South Korea. You may also want to share your fitness journey on Instagram using the hashtag #WellnessWednesday to engage with fellow wealth and health enthusiasts . 

Brighter Life Institute
Moreover, learn about personal finance through in-depth modular lessons offered online for FREE in the Brighter Life Institute. Log on to to start your financial literacy journey and read relevant articles on personal financial planning. The Brighter Life Institute is another pioneering effort of Sun Life to make financial education accessible and within reach to more Filipinos.

Apart from online initiatives, there would be a #FIT2LiveFree Expo on June 20 at the SMX Convention Center in the Mall of Asia Complex. There, attendees can learn tips and hear inspiring stories on achieving the balance between health and wealth from bull runner Jaymie Pizzaro, actor-triathlete Matteo Guidicelli, lifestyle blogger Anton Diaz, TV host Edric Mendoza, and financial experts Randell Tiongson and Rose Fausto.

some of the speakers at #FIT2LiveFree Expo
All the initiatives mentioned above are meant to help Filipinos determine the product solutions that can help them achieve the wealth and health goals that they have identified. For instance, there's the Sun Life Prosperity Funds that encourages Filipinos to invest in their financial freedom. For health needs, there's the Sun Life Assure and Sun FlexiLink Assist to ensure that they have the funds to regain their health, in case they are hit by sickness.

"We are here to empower Filipinos so they can truly enjoy a life that's free from financial worries," shared Ms. Riza. "They deserve nothing less."

with Ms. Lalie Novero of Sun Life
Ready to be #FIT2LiveFree? Visit now and follow @sunlife on Facebook, Twitter, and Instagram

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