Tuesday, November 04, 2014

The Cravings Group and Di Bella Coffee: Brewing the Perfect Match

It's a match! The Philippines is in for a treat as The Cravings Group (TCG) brings premium Aussie coffee indulgence to the country. TCG has recently inked an exclusive partnership with Di Bella Coffee, Australia's best specialty coffee brand, which is said to be one of the finest worldwide. 

With this exciting collaboration, coffee and dessert lovers can now savor Di Bella's coffee line in all Cravings Group restaurant chains --  Cravings, Epicurious, Wicked, Lucia Ristorante, Lombardi’s, C2 Classic Cuisine, B&P, The Blackboard by Chef Michel, and The Coffee Beanery (TCB) outlets nationwide.

Last October 28, guests got to try pairing mouth-watering desserts by Chef Christine Paredes with premium coffee concoctions featuring Di Bella Coffee at Epicurious in Shangri-La Mall. I honestly think it was only then that I fully got to appreciate drinking coffee without any sugar while taking bites on delicious cookies, cakes, and more.

with my friend Marj
Beyond serving coffee goodness, TCG and Di Bella are also one in the belief that the partnership goes "well-beyond stirring greater caffeine enjoyment." Marinela G. Trinidad, CEO of The Cravings Group, shared how proud they are to partner with Di Bella. "Not only do we raise the bar of café concept by presenting customers with new world-class coffee choices; we are also more than happy to create positive impacts to Filipino coffee farmers."

Phillip Di Bella
Aside from bringing its sought-after gourmet coffee products, Di Bella is also sharing its "crop to cup" philosophy to the Philippines. Present during the event was the coffee brand's owner, Phillip Di Bella, who personally prepared cups of coffee for some of the guests. Dubbed as Australia's "Coffee King", Phillip is a well-known entrepreneur and philanthropist who has raised the standards followed by coffee farmers and Australia's coffee industry in general.

It was impressive to find out that his extensive experience, combined with community-building vision, made him one of the most successful and deeply admired influential personalities in today’s international coffee making industry.

"With this partnership, the Philippine coffee industry also stands to gain so much. Di Bella is very intent in supporting The Cravings Group educate and train local farmers with ethical, sustainable coffee bean-growing practices," revealed Trinidad. "By learning and adapting such renowned leadership, excellence, and expertise, Filipino coffee farmers will have the opportunity to learn and eventually harvest the best-quality, locally-grown beans, which in turn give Filipinos the best cup experience."

Alongside this, Maui Mauricio, Brand Manager for The Coffee Beanery (TCB), said the "cup" part is not only about highlighting the elevated customer experience because Di Bella will also impart its training philosophy to make TCB baristas "world-class."

As the pioneer of brewing coffee and among the first cafés to introduce latte art in the Philippines, The Coffee Beanery’s more than a decade of leadership and craft perfection in the premium coffee segment is fortified anew with TCG’s landmark partnership with Di Bella --- elevating its category as a café destination for top-class, international coffee blends.

Chef Lombardi (leftmost) with Chef Michel (wearing orange) and Phillip Di Bella
Mauricio affirmed that a big part of making consistently excellent coffee is also an excellent and knowledgeable barista. "With Di Bella standard of training of our baristas, our customers are assured that each cup is flavorful, lovingly made, and perfect to the last sip."

with hubby and son (read his blog about the event here)
Curious now? Be among the first to enjoy premium cups of Di Bella Coffee at all The Coffee Beanery and Cravings outlets! 

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