Cherry Mobile Introduces the New Alpha Series - a New Line of Windows Devices - with Kim Chiu as Celebrity Endorser

I've been a Windows Phone user for more than three years now and haven't found a huge reason yet to switch to another operating system. So I was genuinely excited when I found out that Cherry Mobile will be showcasing a new line of Windows devices!

The Alpha Series launch, held last week at the Harbor Tent in Sofitel Manila and hosted by Victor Basa and Phoemela Baranda, featured the latest tablet and smartphone offerings for Filipino consumers looking for powerful, stylish, yet affordable Windows devices. The event also premiered Cherry Mobile's TVC for the new gadgets, which stars Kim Chiu who shared her excitement over the latest devices.

According to Calum Chisholm, Intel Philippines Country Manager, there is no point in carrying a device around that is always low on battery. He assured event guests that with the Alpha Series there would be no trade off between mobile experience and battery life.

Victor and Calum
Cherry Mobile partnered with Microsoft, Intel, and Qualcomm to develop two smartphones (dual sim) and two tablets that all run on Windows 8.1 operating system:

Alpha Style is for the young techie with its 4-inch 800x480 IPS screen, 4GB of memory, and 512MB of RAM. SRP is P2,999.

Alpha Luxe is for professionals who need powerful smartphones for work. It has a 5-inch 1280x720 HD screen, 8GB of memory and 1GB of RAM. SRP is 4,999.

Style, Luxe, and Play
Alpha Play is an 8-inch, sleek tablet designed for mobile play and media consumption. It has 16GB of memory and 1GB of RAM. SRP is P7,999.

Alpha Morph is a 10-inch, high-definition tablet that is more productivity-oriented and comes with its own keyboard in-box, 32GB of on-board memory, and 2GB of RAM. SRP is P11,999.

Both tablets run on 1.33GHz quad core processors and Intel Gen7 HD graphics.

Complimenting these devices to meet the needs of tech-savvy users like Kim, both Alpha Series Windows phones come with a free download of Office Mobile, while the tablets come with a one-year free subscription of Microsoft Office 365 Personal plus 1TB of storage on Microsoft's cloud-based OneDrive.

Victor, Calum, Karrie, and Phoem
Karrie Ilagan, General Manager of Microsoft Philippines described their partnership with Cherry Mobile as a representation of their strong commitment to deliver a family of consumer devices that Filipinos will love. "In line [with this], we strive to forge strategic alliances with local device manufacturers such as Cherry Mobile. We hope that these exciting Windows gadgets will empower more Filipino users at home, at work, life on-the-go, and for the activities they value most."

Victor, Lonson, and Phoem
"Cherry Mobile takes pride in partnering with Microsoft," expressed Cherry Mobile Product Manager Lonson Alejandrino. "Like Microsoft, we believe that in this era of consumer technology, people should be provided with a no-compromise computing experience between work and play." He added that with the new Windows gadgets, they hope to further enhance the digital lifestyle of Filipinos by offering them an enjoyable and affordable gadget experience without compromising their need to achieve more.

Personally, I find it good to know that Microsoft is evolving its Windows business model to enable partners like Cherry Mobile to offer devices at lower costs in the highly competitive smartphone, tablet, and PC market.

With Windows 8.1, hardware partners can also more easily build lower-cost machines -- such as devices with 1GB of RAM and a 16GB hard disk drive -- without sacrificing the experience customers expect. This combination of new efficiencies and innovations means consumers will be able to choose from a wider range of more budget-friendly Windows devices. So I say "Yay!" to that! :)

For more updates, log on to or visit the official Cherry Mobile Facebook page. For more information on Windows 8.1, visit; and for Windows Phone 8.1, visit

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