Wednesday, May 28, 2014

Disney XD Premiers in Philippine Homes; Cignal TV to Launch Disney XD in High Definition

My family enjoys watching Disney channels and movies. In fact, the TV in our bedroom is usually on the Disney Junior channel because my special child loves the programs there. All my kids moreover grew up watching Disney movies so we are familiar with all the classic stories as well as the newer ones.

This weekend, Walt Disney Company Southeast Asia (TWDC SEA), together with pay operator Cignal TV and cable distributor Accion, is launching Disney XD in the Philippines. This brand new kids channel is mainly for young people aged 6 to 14 years old.

Star Wars Rebels
The creative programming mix will be comprised of original Disney XD series, action/adventure movies, animation and anime, and comedy. It will moreover be the TV home of the new Marvel series featuring superheroes such as Spider-Man, Iron Man, Hulk, Captain America, and Thor with the aim to introduce dynamic stories full of action, adventure, and heroism to a whole new generation of fans.

Expect also to watch original Disney XD series including the martial arts comedy Kickin' It, the fun animated series Kick Buttowski - Suburban Daredevil, live action series Crash & Bernstein, and the highly anticipated animation series Star Wars Rebels.

Kick Buttowski
According to Natasha Malhotra, TWDC SEA General Manager, Branded Media Content, Disney XD is boy-focused but girl-inclusive. "We are excited to launch Disney XD and to bring a world of superheroes, action, and comedy to kids and families in the Philippines," she shared. "DXD embodies the spirit of being unstoppable, encouraging kids to find their inner superhero while taking them on inspiring adventures that are outrageously fun!"

Ultimate Spider-Man
This May 31, all Cignal TV post-paid plan subscribers will be the first to enjoy Disney XD (Channel 107) in high definition. "We are very excited to be the first Pay-TV service provider to launch Disney XD in HD in the Philippines," expressed Cignal TV COO and Managing Director, Annie Naval. "This partnership with Disney XD proves our commitment to provide the best viewing experience and high-quality content, which is what we guarantee to our subscribers."

Accion COO, Jacque M. Ruby, added, "For Accion, Disney XD holds enormous promise and potential and expands our business portfolio. We are confident that in a short period of time, more Filipinos will be able to watch their classic and iconic Marvel heroes and other Disney characters on the channel.

L-R: Guido Zaballero and Annie Naval of Cignal TV,
Natasha Malhotra of TWDC SEA, and Jacque M. Ruby of Accion
Get introduced more to the world of Disney XD by staying tuned to a host of on-air and off-air promotions in the coming days and months! 

Edit - July 28: Please read my other write up about the Disney XD and Cignal TV partnership in today's issue of Manila BulletinBusiness Agenda section. For the online version, just click here.

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