Friday, October 28, 2011

C2 Awards Winners of its Music Video Making Contest

Hundreds of entries were submitted for C2 Green Tea’s health and wellness-centered campaign Sarap ng Bukas Music Video Making Contest. The contest was launched last August to encourage aspiring video makers to interpret C2’s Sarap ng Bukas song. 

Last night, audiences at the SM Mall of Asia Music Hall witnessed the entries of 10 finalists vying for the best video title. Out of the 10, the one I liked best was the entry with a “kurot sa puso” factor. Joan Rodriguez of Cavite showed footages of Filipinos going about their lives, facing challenges head on, and still managing to smile at the end of the day. Unfortunately, her video didn’t bag any of the top prizes.

However, the rest of the entries have good concepts of their own. Karlo Victoriano (who was represented by his friends) won first place and received P150,000 plus P20,000 worth of C2 products; Toby Concepcion came in second with P100,000 cash prize plus P10,000 worth of C2 products; while third placer  Harold Alvea received P50,000 plus P5,000 worth of C2 products.

Aside from Joan, other video makers who made it to the top 10 finalists were: Keith Dela Rosa, Iar Lionel Arondaing of Caloocan City; Andrew Singco of Cebu; Jeswinda Montalban of Davao; Alexander Uy from Malate, Manila; and Roberto Francisco Jr. of Paranaque City. They were awarded P10,000 and C2 products each.

What’s fascinating about the Sarap ng Bukas song was that it’s really nice to listen to. Imagine, we heard it 10 times and yet, I didn’t get tired listening to it. Perhaps the changing visuals and remarkable ideas presented on screen made everything very entertaining.

And speaking of entertainment, guests and mall-going music lovers were treated with upbeat music from the performances of local acts Gracenote, Somedaydream, Tanya Markova, and Callalily. I enjoyed listening to Gracenote’s cover of a Paramore song. Their vocalist turned out to be adept at playing the violin too which suddenly made me miss The Corrs.

On the other hand, I am already familiar with Somedaydream’s music having heard Rez Toledo sing live several times already. He’s a really talented musician and I am all for wishing this young man a long and successful music career ahead of him.

I was also really glad to have brought my eldest son along because he loves OPM bands and has already been a fan of Callalily since he was in high school.

What surprised us both was discovering how nice Tanya Markova’s music is! I am not familiar at all with the band and when the members got up on stage with their weird costumes and painted faces, I had to wonder what kind of music they play. To my surprise, their songs turned out to be quite fun, actually. Now, I have a new favorite band to listen to :)

The event was hosted by Mike Advincula and Nikki Gil, two good-looking and engaging MYX VJs who delighted the audience with their witty spiels.

According to Mr. Edwin Totanes, Vice-President and General Manager of the URC Beverage Division, C2 is committed to promoting a cool and clean lifestyle among the youth and one of the many ways to engage them with the campaign is through the Sarap ng Bukas Music Video Making Contest. “We are so happy with the turnout of entries because it is a sign that more young Filipinos are stepping to the beat of a healthier lifestyle.” 

The URC team is thankful to everyone who participated and who showed their creativity to help spread the message of a better, healthier tomorrow with C2 Green Tea. “We have more exciting surprises so please watch out for the next one,” he promises.

Among the C2 flavors, I usually buy the peach and apple flavors when they are available. I only got to try the Green Tea with Pandan flavor for the first time the day after the event and found that it tasted a bit like my favorite black gulaman but is healthier because of the 100% natural green tea leaves. Now that, is really cool!

*Photos borrowed from Orange Magazine TV's Facebook album

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