Jollibee introduces nine ‘Yumbassadors'

As a parent, I happily support programs that encourage and recognize excellence in young people. Last Oct. 26, Jollibee unveiled nine "Yumbassadors" through a special photo exhibit in Makati City.

This new breed of young Pinoy achievers have spoken: I am young. I am Pinoy. I Yum. And their three declarations sum up the vibrant lives that they lead as they excel in their chosen fields and inspire nationalism along the way. 

Press Release:

As the youth’s number one ally, Jollibee has been known to promote individuality and excellence through fun, relevant and highly-engaging activities. Strengthening its advocacy in youth empowerment, Jollibee names nine Pinoy Youth Icons who champion causes in academics, sports, literature, arts, and social entrepreneurship.

They are Francis “Niño” Alcantara, 2009 Australian Open doubles junior champion; Paolo Benigno “Bam” Aquino, youth leader and social entrepreneur who pioneered the HaPinoy project; Miro Frances Capili, the youngest three-time Palanca awardee, Sam Concepcion, youth role model and topnotch performer; Reese Fernandez co-founder of social business enterprise Rags to Riches that benefit the women of Payatas; Carmela Lao, the first Filipina to bag International Mathematical Olympiad medals; Nasser Lubay, a self-taught visual artist who placed 2nd at the Celeste Prize in Germany; Stefano Marcelo, world-class karting driver who is a top 10 finalist in the 2008 ROK World Championship, and the only Asian team member of Tony Kart, and Sunshine Plata, renowned coffee painter whose fan base includes Ripley’s BelieveIt or Not! and whose works were also featured in the Martha Stewart Show in
the US.

The portraits of the Yumbassadors were shot by noted fashion photographer Arlu Gomez.

“From a brand that espouses real Pinoy taste and experience, Jollibee has evolved to become an advocate of Pinoy pride,” said Albert Cuadrante, Jollibee Vice President for Marketing. “Our biggest patrons, the youth, can attest to that as they enjoy the unique, langhap-sarap goodness of our Yumburgers. Dynamic and unique as they are, the young ones still come together at our stores because their love for world-class Filipino products and services stems from their inherent love for the country.”

As the Jollibee Yumbassadors represent the best in every young Pinoy, they form a new breed of role models that the country can proudly present to the rest of the world.

The company also recognizes the efforts of many other young Pinoys who, in their own ways, are contributing to Filipino pride and the greater community. Like the Yumbassadors, many young people are seeking support from others as they live out their passion and help others. Join Jollibee as they continuously recognize the vision of the youth, and help build a nation that is filled with compassionate and civic-minded young citizens.

Sam: World Vision Ambassador

The Yumbassadors photo exhibit remains open to the public until October 30 at The Gallery of Greenbelt 5 in Makati. To view all the Yumbassadors' individual posters, click here. To view their profiles so you can know more about each of them, please visit my other blog post.
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