"Everything for the Jeans Lover." That's a good phrase to sum up SM Supermalls' Jeans Festival where shoppers can buy denim from their favorite brands at discounted prices.
Last Saturday, two of my friends and I were invited to SM Santa Rosa, the first SM Supermall in Laguna, to watch their Denim Fashion Show where lithe models exhibited various styles you can do with the ever popular and staple item in our wardrobes --- jeans.
The models graced the catwalk in three segments: Casual, Fab and Glam, and Pure Jeans. I like most of the outfits worn on stage because they are wearable in everyday situations. I'm sure many of the passersby and SM mall shoppers who stopped and watched also found new ideas on what tops to wear best with the denim they own or are planning to buy.
During the middle of the program, special guest Young JV performed a couple of songs to the delight of many young audiences.
Let me just add that one of the models, who has a striking resemblance with Daniel Padilla, also made a lasting impression on the real actor/singer's fans. Can you spot him in the photos? :)
Participating brands in the fashion show included G by Guess, Girbaud, Reborn, Whoops, Mags, Humans, Dickies, and Jag.
Aside from discounts, shoppers can also buy regular items at 50% off in the Swap & Shop promo if they trade in any old pair of jeans. Avail of this deal and save a lot on your purchases!
SM Supermalls' Jeans Festival will run until the end of this month, July 31, 2013.
* To see a LOT more photos from the fashion show, please view this Facebook album
* To see a LOT more photos from the fashion show, please view this Facebook album
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