Kathryn Bernardo Becomes the New Face of Primadonna

The Teen Queen of Philippine show business, Kathryn Bernardo, has just been launched as Primadonna's newest brand ambassador the other night at The Green Sun in Makati City. This youthful Filipina actress, regarded as one of her generation's fashion icons, is described as a perfect fit for Primadonna's likewise young and dynamic personality.

Kathryn Bernardo -- the new Primadonna brand ambassador

Kathryn's style, which has greatly evolved from her younger days, inspired the brand's upcoming pre-holiday collection. This is composed of 20 styles reflecting the latest Sports Luxe trend, first set by the likes of Alexander Wang and Helmut Lang. 

Sports Luxe footwear

The collection features chunky platforms, thick-soled kicks, and "man repeller" slides, which have been seen on some of the most stylish people here and abroad, particularly in Hollywood. "I love how Primadonna is when it comes to picking up what's uso," shared Kathryn. "So if I see Taylor Swift wearing something na gusto ko, I run agad to Primadonna because I'm sure they have what I'm looking for!"

pretty pink shoes

Primadonna, a lifestyle footwear brand, is known for carrying the latest trends for women's shoes. It caters to various personalities and has a strong reputation for tasteful fashion while exuding style and confidence. Starting with three stores in 2007, Primadonna has grown into a retail force of over 50 stores nationwide. This  notable leap is attributed to the brand's vision to cater to women's various lifestyle needs.

more shoes from the pre-holiday collection

Now, Filipinas are given easier access to the latest in footwear trends. Like Kathryn, ladies who wear Primadonna are young, fashionable, and love expressing themselves through what they wear. Lucky for us, the brand welcomes constant change that enables Primadonna to keep their product offerings current and stays true to their commitment in providing fashion-forward females the season's must-have footwear. 

Event host Raymond Gutierrez interviewing Kathryn

Primadonna's Pre-Holiday 2015 Collection will be released by the last week of August. Price points range from P1,299.95 to P2,999.95.