Friday, August 11, 2017

AirAsia Inspires Athletes to #DaretoDream in Time for the 2017 SEA Games

I have high respect for a true athlete's discipline because it is a major factor to winning. However, every goal to be met begins with a dream. And this is what AirAsia aims to motivate and inspire athletes with -- to discover their own potential and make their athletic aspirations a reality.

AirAsia, voted the world's best low cost carrier for nine consecutive years by Skytrax, has just launched its region-wide #DaretoDream sports initiative in time for the 2017 Southeast Asian Games (SEA) to be held in Kuala Lumpur, Malaysia this coming August 19 to 31.

As the official airline partner of the 2017 SEA Games, AirAsia Philippines created an inspiring web video series featuring the stories of Filipino athletes who are all aiming to bring home glory for the country. 

6-time UAAP Season's MVP Alyssa Valdez
The #DaretoDream videos include the journeys of renowned volleyball player Alyssa Valdez, swimmer Jessie Lacuna, and long jump athlete Marestella Torres-Sunang. Their stories, and those of others like them, share both their challenges and joys to encourage young, aspiring local talents who also want to go into sports.

2-time Olympian Jessie Lacuna
"The #DaretoDream initiative is part of AirAsia's continued commitment to grow the local sports scene. Through the web video series, we are sharing the hard work and passion that drives our athletes," expressed David Viray, AirAsia Philippines Brand Manager. "We also want to gather support for them from every Filipino -- we want everyone to watch them compete and cheer for them during this year's SEA Games."

4-time SEA Games Gold Medalist Marestella Torres-Sunang
Please stay tuned to video updates of the 2017 SEA Games to be hosted by volleyball player and TV personality Michele Gumabao on AirAsia's Facebook page. They will contain the game highlights and team standings of the Philippine delegates: the first video will show the Opening Ceremony of the 29th SEA Games while the second and third will feature the winning athletes and teams from different countries. The last will recap the highlights and winning moments of our Filipino athletes. 

Learn more about AirAsia's #DaretoDream campaign by visiting

No comments: