SM Beauty Launches PRO-CARD Via a Glam Session



I have a deep respect for makeup artists who can transform their clients’ looks and make them even more beautiful. I am sure fellow non-experts would agree how hard it is to apply makeup seamlessly to achieve a flawless look. 

makeup artists and their models
(from left) Irina Zinchenko, Nap CandelariaAlla Alla, Muriel Jada Nubla
Sandra Ma, and Zidjian Floro
Of course, anyone who loves wearing makeup likes being updated on the latest trends and keep learning from the masters. Like many popular makeup artists, a lot of us also enjoy checking out the latest and hottest products, which can be easily found at The SM Store Beauty Section

As the Philippines’ biggest beauty retailer that carries numerous global brands in its impressive interiors, The SM Store Beauty Section lives up to its status as a haven for everyone longing for a unique beauty experience.

makeup industry icons: Fanny Serrano, Bambi Fuentes, and Jesi Mendez
This past week, over 200 of the best makeup artists in the Philippines flocked to the SM Beauty Section of SM Makati to join a Glam Session event and shopping party that celebrated the long and solid relationship between SM Beauty and its clientele. As a token of appreciation, each makeup artist guest received an SM Beauty PRO-Card that entitles them to enjoy 10% discount on purchases, other perks from the store, first dibs on new collections, and exclusive invites to events.

Part of the activities was a contest/demo on creating “the mermaid look” in partnership with BYS Cosmetics. Three talented makeup artists took on the challenge and, while all the creations turned out to be amazing, MJ Nubla bagged the top spot and won some awesome prizes. 

SM Beauty Pro-Card for make up professionals
The SM Store Beauty Section is the biggest store in the country offering “So Much Beauty” with its wide range of cosmetics and fragrances. In fact, the flagship store in SM Makati spans almost 2,500 square meters, housing almost 200 of the most esteemed local and global beauty brands.

Some of the brands to be found at the Cosmetics and Skin section include Dior, MAC, Clinique, Aveda, Kiehl’s, Glamglow, and more. Luxury fragrances, on the other hand, boasts of Prada, Nest, Lalique, Atelier Colognes, Thiery Mugler, Guerlain, Jean Patou, etc. SM Beauty moreover carries notable names such as BYS, Happy Skin, Pixi, Ofra, K-Palette, Nyx, The Body Shop, and many others.

master makeup artist Jigs Mayuga, beauty queen Shamsey Supsup, and Jing Monis
Whether you are just starting your journey in discovering the benefits of makeup or are already an expert in creating the perfect look, do explore the world of SM Beauty where you can find the best of the best from makeup and skin care to fragrance brands. Don’t forget to bring your SM Advantage, SM Prestige, or BDO Rewards card as these are also entitled to exclusive discounts and promos at The SM Store Beauty Section! 


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