Sunday, March 19, 2017

Club Penshoppe: A Celebration of Youth and Style Sans the Stereotypes

Many young people today have become movers and shakers of this world with the ability to influence their peers. To celebrate the youth's power to inspire others wherever in the world they may be, Penshoppe recently introduced its newest group of brand ambassadors composed of dynamic young members from the international fashion brand's various global markets.

young, dynamic, fashionable
This initiative aims to find new faces that will inspire people to see their youth in a different light. Soon, there will also be other groups in different countries to be composed of more young members.

Representing the one in the Philippines are seven fresh faces who are collectively referred to as #ClubPenshoppePH. They paint a picture of the Filipino youth who continues to overcome challenges to become a celebration of acceptance, diversity, and individually. 

Jeff Bascon (left) with the members of #ClubPenshoppePH
during the launch at Makati Diamond Residences
Jeff Bascon, Brand Director of Penshoppe, described the young people as "shaped by their diverse backgrounds, personal experiences, and inspiring stories, which show in their unique styles." He pointed out that they're also noticeably multiracial because the Filipino youth is no longer bound to the long-standing typecasts that we should be of a certain shade and have a certain set of characteristics.

"Our youth is global and that's something we all should be proud of," added Bascon who affirmed that Penshoppe is very forward-looking and that "we are here to offer something great. As a Filipino brand, we want to represent the country globally and these kids have good stories that resonate perseverance [resulting to making] a name for his or her own self."

Tyler and Tanner Mata
#ClubPenshoppePH is composed of PBB heartthrob Tanner Mata and international model Tyler Mata, Spanish model Emilio Francisco Perez, young actresses Loisa Andalio and Sofia Andres, Brazilian model and former Teen PBB housemate Maria Fabiana, and Hashtag member and actor Ronnie Alonte. Their ages range from 17 to 21.

When asked about their personal styles, Tanner admitted to not having a specific fashion icon as he looks at and tries a variety of styles fit for the Philippine weather. However, he confessed liking Kendall Jenner "because she seems perfect in a sense." 

Emilio, Loisa, and Ronnie
Emilio, who was voted funniest by the group, pronounced that Penshoppe is amazing and that he likes wearing the brand's shorts. Among the ambassadors, he admits liking Gigi Hadid because "she has a great body but doesn't show too much skin."

"I cried when they told me about being part of Club Penshoppe," revealed Sofia whose favorite summer look is wearing short-shorts. She said she looks up to Shay Mitchell and Kendall in terms of fashion styles.  

fashionable young ladies
"Penshoppe and I have the same energy. We have lots of things in common," claimed Maria who likes the brand's comfortable and light clothes. Apart from loving Kendall's style, she expressed feeling honored to be usually likened to Liza Soberano.

Loisa, who prefers dressing conservatively and wouldn't wear sandos or short-shorts, said she chooses clothes that she feels comfortable in and which pleases her eye. "I am grateful for the opportunity to influence my fellow youth and be a role model to them."

not perfect but all are driven and hardworking
As for Ronnie, "I look up to Justin Bieber's style but also like wearing pullovers and shorts, plus slippers."

Jeff says fans should watch out for Club Penshoppe in their areas as they will be bringing them to different parts of the country. "We can't wait for everyone to get to know them better. Each member of #ClubPenshoppePH is more than just a pretty face," he reiterated. "We don't present them as perfect kids. But each is very driven and hardworking. They all have a story that everyone can relate to and will inspire everyone to go for their dreams and see the good in others."

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