Sunday, September 25, 2016

JaDine's James Reid and Nadine Lustre Reveal Their Favorite 7-Eleven City Blends Flavors

For coffee lovers, this widely consumed beverage is a must-have at least once a day. After all, that caffeine kick can help get us through a busy morning or a tough client presentation. For some, coffee can even serve as a way to ask someone on a date or as a great bonding moment with friends. 

City Blends: the third wheel in JaDine's dates 
However, famous couple James Reid and Nadine Lustre of the JaDine fame humorously admit that coffee is a constant third wheel when they get together on dates. They also drink it in between shooting TV shows and films. Their choice of coffee brand? 7-Eleven's City Blends.

"I prefer Brewed Coffee. It helps me focus on set where there are so many distractions," revealed James. Nadine, on the other hand prefers her coffee sweet so she loves French Vanilla because, "the creamy taste perks me up."   

these hugot lines are funny! :)

City Blends is honest-to-goodness coffee made fresh as you order. It is offered in 7-Eleven, under the Philippine Seven Corporation (PSC), country licensee of the leading convenience store chain. City Blends comes in four distinct flavors -- French Vanilla, Mochaccino, Brewed Coffee, and Hot Chocolate. Each one is perfect for every feeling and comes with their own "hugot line" in every cup. 

Made from 100% Arabica beans, City Blends Brewed Coffee boasts of an intense flavor that, as James mentioned, perks you up and perfectly complements those moments when you need to focus and get something done right away. But, if you like your coffee frothy and sweet like Nadine, French Vanilla can give you that kilig feeling brought on by its creamy sweetness. Meanwhile, those who prefer a balance between strong and sweet flavors, the Mochaccino is for you (and me 'coz that's my favorite City Blends flavor!) – a perfect combination of coffee and delicious rich chocolate. 

there's actually a funny story behind this groupfie
curious? ask me about it when you see me :)
Lee Esguerra, PSC Marketing Communications Division Head, shared, "Starting at Php20, we offer coffee oozing with honest-to-goodness flavors, just like reel-to-real life couple James and Nadine. For a year now, JaDine has been our partner in promoting City Blends. And, with the overwhelming response to the couple’s commercial last year, they will once again show everyone how honest feelings can be expressed through City Blends coffee in our new commercial.” 

Last Thursday, 7-Eleven gave us a sneak peek of JaDine's new City Blends TV commercials during the Honest Flavors / Honest Feelings event held at Oasis in Aurora Boulevard, Quezon City. Alongside the TVC are two new promos through the CliQQ rewards program

reel-to-real life couple
1. Get a JaDine Limited Edition Folder and Sticker Set by collecting City Blends e-stamps on your CliQQ App. Promo runs from Sept. 28 to Oct. 22, 2016. Here are 3 ways to redeem: 
  • Earn 15 e-stamps and get the folder and stickers for free 
  • Earn 2 e-stamps and add Php 59, or 
  • Buy it for Php 99 
2. Join the Big Bear Raffle Promo as 7-Eleven is also giving away the giant teddy bear featured in the new City Blends commercial! Just collect 30 e-stamps to get an e-raffle entry. Promo runs from Oct. 12 to Dec. 31, 2016.  

win this bear in 7-Eleven's latest "pa-oso!" ;-)
How to earn e-stamps with every City Blends cup you buy? An 8 oz cup entitles you to 1 e-stamp, 12 oz to 2 e-stamps, and 16 oz to 3 e-stamps – in the card/app when customers have their unique barcodes scanned. 

Enjoy the different flavors of City Blends beverages that are currently available in 740 7-Eleven stores. By the end of 2016, City Blends will be available in 980 stores nationwide, so watch out for more of #JaDinefor711 in the coming months! For more info and updates, follow 7-Eleven Philippines on Facebook, @711philippines on Twitter, and @711ph on Instagram

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