Friday, July 01, 2016

Giordano Launches Finding Dory Collection with Pieces Fit for Everyone in the Family

Finding Nemo remains one of my favorite Disney Pixar movies because it has a beautiful story and unforgettable characters. I can't believe it's been thirteen years since the film came out but I am so glad the producers heeded the clamor to come up with another one that features the friendly-but-forgetful blue tang fish voiced by Ellen Degeneres! Finding Dory, the much-anticipated movie follow-up, highlights the lovable character as she embarks on an exciting journey to reunite with her family.  

perfect for everyone in the family!
Following the success of movie tie-up campaigns like Monsters University and Inside Out, Giordano Philippines launches a new collection featuring the sequel, which gives importance to the value of family. Rochelle Tan, VP for Merchandising, shared, "Finding Dory brings out the significance of family [and] the movie represents the values that Giordano wants to push forward this year." 

The Finding Dory Collection by Giordano offers premium pieces perfect for each member of the family. Comprising of high-quality fabrics and printed with typography and graphics reminiscent of the moving underwater story, the collection features male, female, and junior lines.

let's all support marine life conservation
Like the film, the infographic tees support marine life conservation and promote the advocacy's three R's: Rescue, Rehabilitate, and Release. "Aside from promoting family values, this movie also promotes the importance of marine life and how we should take necessary actions to conserve it," added Tan. "As a conservation advocate, Giordano, with its infographic shirts, raises awareness on this subject."

nice designs to choose from
Included in the collection are a set of statement shirts featuring quotes from the movie in creative typography; a Finding Dory Icing tee set featuring quirky pocket designs; and a Hoodie set with an all-over print on the inner hood and pocket designs. 

the hoodie will be perfect for the rainy days!
Remember, it will be good if we all think outside the tank to help preserve our natural resources! For more information about the collection, please visit

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