Oxygen Collaborates with Billboard for a Music-Themed Collection



Turn your world upside down this summer with an awesome new collection from Oxygen! Anybody who loves music and fashion would love the collaboration between the well-loved fashion brand with Billboard, the world's premier source for trends and innovation in music.

check out these street styles with statement caps, jersey number shirts, and more! 
Experience, discover, and celebrate your passion for music and fashion with OXYGEN x BILLBOARD items for everyday use such as graphic tees, pullovers, and accessories like caps and bags. The designs take heavy inspiration from the rock and hip-hop genres. They come mostly in black and white, except for minimal pops of color here and there on selected items, and scream of New York street fashion.

Jeff Bascon, Oxygen Brand Director, says they have always believed in allowing everyone to live their passion. "For years, every effort of the brand has always been geared towards encouraging people to move out of their comfort zones and do things that allow them to leave a mark; to make a statement," he  shares. "The same ideology is what made us want to do this project with Billboard. Billboard is where it is today because the people behind it have been very brave and objective with who gets in their charts."

rock in style with these comfy outfits
"We are very happy about this partnership as it allows us to really drive home what the brand stands for. We are all about celebrating individuality, boldness, and expression without compromising style," he continues.

Bascon also affirms how the partnership allows them to mark several milestones for Oxygen. "Billboard is known for being very meticulous when choosing partners and we have just become one of the very few companies in the world that was able to do this," he explains. "We are very proud to be associated with such a respectable international organization that has paved the way for so much innovation in the global music industry."

find your style with the wide variety of choices in the Oxygen x Billboard collection
Oxygen recently launched the new collection via a pop-up store and fashion show in Trinoma Mall where guests (including me and my friends!) had a lot of fun posing inside a cool and colorful photo booth with upside down furniture.

To know more about Oxygen, please visit www.oxygenfashion.com 


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