Saturday, April 30, 2016

Alaska Milk Corporation Makes Drinking Milk More Fun with Disney-Themed Packaging

Every parent knows it can sometimes be hard to get kids to choose healthy food and drinks over less nutritious ones. Thus, it is good to know that Alaska Milk Corporation (focused on nourishing and developing every kid's mind and body) and Disney (bent on creating happiness and magical moments for kids and families) both aim to encourage healthy drinking habits among children. 

healthy and nutritious drinks with fun designs 
The other night, Alaska Ready-to-Drink (RTD) Milk Kids line, featuring Alaska Choco, Sweet Milk, and Yoghurt Drinks, joined hands with Disney to officially launch the fun-filled "Who will you be today?" campaign with specially designed Disney Frozen and Marvel themed milk drinks that boys and girls will definitely love.

create a tiara like Queen Elsa's or a mask like Iron Man's
Alaska Choco comes in 236ml, 185ml, and 110ml packs
With 30 designs, kids and kids-at-heart can use their imagination and be playful in choosing who they want to be with every Alaska RTD Kids drink. Let your children enjoy and choose their own adventures through different Frozen and Marvel characters along with the delicious selection of milk flavors. Isn't it great, moms and dads, that it would be so much easier to give your kids healthy and nutritious drinks? :)

cut out a web shooter ala-Spiderman or a nose like Olaf's
yoghurt drinks are available in strawberry, blueberry, green apple, and orange flavors
SRPs are P16.15 (180ml) and P10.90 (110ml)
Blen Fernando, Marketing Director of Alaska Milk Corporation, announced that this is just the beginning of a long-term relationship with Disney. "Our commitment in Alaska RTD Kids is for every kid to start with a nourished mind and body through our healthy and nutritious drink selection. And our collaboration with Disney allows kids to be more creative and imaginative, which are essential building blocks in a child's all-around development."

Blen Fernando and Hiroki Horino
Ensuring every child has proper nutrition is equipping them with a nourished body so they are prepared wherever they go and whatever their activities are. Inside every Alaska RTD Choco and Sweet Milk drinks are essential vitamins and nutrients that support an active kid's lifestyle. Alaska Yoghurt Drink, on the other hand, contains naturally fermented good bacteria that aids in proper digestion. What makes these drinks more fun are the Disney Frozen and Marvel designs that encourage little ones to play by cutting out different character masks and accessories from the back of the packs. 

Alaska and Disney representatives exchanged gifts to ink the partnership 
Hiroki Horino, GM of Disney Consumer Products, Southeast Asia, affirmed that they, too, encourage healthy eating habits among kids and families everywhere. "We are happy that we are able to inspire [them] through our stories and characters to adopt healthy lifestyles. We are excited to work with Alaska Milk Corporation in making kids enjoy drinking milk and staying stronger."

life size figures of Captain America and Iron Man for event guests to pose with
The partnership launch was celebrated with a block screening of the awesome Captain America: Civil War at Century City Mall in Makati. It is a fitting conclusion to the exciting announcement as the Alaska RTD packs feature many of the movies' characters such as Iron Man, Captain America, and Spiderman. As a long-time fan of Robert Downey Jr., I chose to drink a blueberry flavored yoghurt pack with the you-know-who design during our toast :)

me and my hubby with our delicious Alaska RTD yoghurt drinks
Of course, not to be left behind are Frozen characters like Queen Elsa, Anna, and Olaf. Alaska RTD Kids featuring Disney and Marvel themed milk drinks are now available in leading grocery stores and supermarkets nationwide.

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