TW Steel Philippines Highlights its Blue Steel Collection via a Zoolander 2.0 VIP Screening

Amsterdam’s BIGTIME watch brand, TW Steel, has just welcomed an exciting fashion statement called Blue Steel! 

gorgeous Blue Steel watches 

To highlight the latest Blue Steel Canteen watches in Manila, the Dutch brand’s local partner held a special VIP screening of Zoolander 2.0, starring Ben Stiller and Owen Wilson, at the EDSA Shangri-La Plaza Cinema last night. 

Event guests included some of the country’s most fashionable people, members of the media, lifestyle bloggers, and VIP customers of TW Steel who have supported and patronized the brand since it was launched in the Philippines in 2008.

TW Steel holds  Zoolander 2.0 VIP screening 

For those who don’t get the connection between the timepieces and the movie, Blue Steel is the iconic pose of the movie’s main character, Derek Zoolander, which was first shown in 2001. As the famous Blue Steel pose once more captures the world by storm when Zoolander’s sequel hits theaters, the same is true for TW Steel’s Blue Steel watches.

Predicted to be the new best selling and must-have TW Steel timepiece in the Philippines, the collection features bold and eye-catching artful pieces that are sure to be appreciated by those who want to stand out and make a statement. 

TW Steel's Blue Steel watches with Steel bracelets

Blue Steel takes the popular Canteen Style into a bolder and more prominent stance in the fashion industry. The revamped collection, that comes in 45mm and 50mm sizes, has three variants: 3-Hand, Chronograph, and Automatic. 

As with the 2015 collection, each of the timepieces is distinctive with the 3-Hand executions incorporating a shiny bezel and mid-pieces on the bracelet. The Chronograph editions, on the other hand, sport a tachymeter on the bezel while showcasing a brushed steel bracelet. Finally, the Automatic watches feature a hammered bezel and hammered mid-pieces on the bracelet for a stylish and trendy look. 

TW Steel's Blue Steel watches with 2-Tone and Rose Gold bracelets

Aside from the abovementioned traits, the Blue Steel watches come in different colors to add to the wide-range of possible designs. Options include bracelets made of Steel, PVD Rose Gold, and a 2-Tone edition that combines both.

Given the iconic TW Steel canteen design and iconic Zoolander pose, it is safe to say that Blue Steel’s oversized design and attitude would be more than just a trend and will be here to stay. Get your own TW Steel piece at the following stores: TW Steel Boutiques (Century Mall, Podium, Shangri-La Plaza, SM Aura, SM Makati, SM Megamall, and SM North Edsa), Lucerne, Swissgear, Wristpod, Le Temps, Newport Mall, and Adora Greenbelt 5.