It started with the very engaging Koreanovelas. Years ago, Filipinos became immersed in watching TV series from Korea that offered interesting stories played by characters with really beautiful skin. No wonder, Korea also gained considerable influence over our cosmetics industry through the years.
I recently learned that the first wave of Korean cosmetics brought here were brands that focus on skincare. However, it is very interesting to find out that the Philippines in the only country in South East Asia where makeup remain more popular than skincare and that there hasn't been a brand that can truly stand for Korean makeup.
That is, until Banila Co. was launched last November 23 at the Marco Polo Hotel in Ortigas. The multi-awarded Korean cosmetics brand in the field of base makeup is known for helping women achieve the popular Korean "Lit from Within" look. This is aptly how one can describe the photo of brand ambassador Song Ji Hyo, the Korean actress/TV presenter of the Running Man Variety show fame.
The Clean It Zero Cleansing Balm, for instance, so captivated Korean beauty enthusiasts that one cleanser is sold every 4.8 seconds! The Prime Primer, on the other hand, was recognized as the best primer in the industry by Get It Beauty, a Korean cable program that reviews the best cosmetic products in the market. This item has a silky smooth texture and a potent ability to minimize the appearance of pores and fine lines. Likewise, the It Radiant CC Cream has been Korea's bestselling CC cream for the past three years.
Banila Co. was founded in 2005 and has since rapidly grown to become the second best-performing Korean cosmetics brand in China. Now, it focuses its attention to South East Asia, headlined by simultaneous launches in the Philippines and Taiwan. The first Banila Co. store in Manila was opened last November 14 in Glorietta 4 and will soon open its doors in Robinson's Place Manila and other prime malls in the metro and in key provinces.
The Philippine launch, which focused on the "number one base makeup brand" representing Asian beauty, was graced by Banila Co. CEO Mr. Chang Soo Kim, Chief Makeup Artist Mr. Kangpil Kim, and Managing Directors Cathryn and Jon Lim of All That Blush Trading Inc. Banila Co. is projected to also become available in Indonesia, Malaysia, and Thailand by 2016.
Banila Co. is owned by F&F Co., a publicly listed company engaged in fashion manufacturing and retail. At the helm of Banila Co. Philippines is Cathryn and Jon Lim of All That Blush Trading. For further information, please visit http://global.banilaco.com and follow its Instagram at @banilacoph and Facebook at www.facebook.com/BanilaCoPhilippines.