Huawei Opens First Experience Shop at the SM Mall of Asia



Huawei is known for building telecommunication networks around the world. Finally, the brand officially opened its first Experience Shop at the Cyberzone area of SM Mall of Asia. The store is said to symbolize Huawei's continuous growth from a reliable and respected brand into an aspirational brand with a meaningful purpose.

Charles Wu (middle) and Jojo Vega (right)
Charles Wu, Country Head of Huawei Technologies Philippines, affirmed that innovation has always been in the DNA of Huawei as they fearlessly envision cutting edge technologies. "But rather than innovate just for innovations' sake, Huawei creates innovations that serve as tools to realize the vision and passion of its consumers."

minimalist interior
Designed with simple, all white, minimalist interiors that reflect the "Huawei and I" philosophy, the 100sqm Huawei Experience Stop aims to establish better engagements with end-users where consumers can quickly find and try out the devices they are looking for. In addition, the well-designed store layout, with its inviting and relaxing space, engages visitors' visual and auditory senses with the top-of-the-line fixtures on the ceilings, the fit-outs, and the long stretch of audiovisual output that highlights the lifestyle themes of the shop.

ask the friendly Huawei personnel for help
Aside from being a place where families, students, and professionals can shop and learn more about Huawei’s innovations, the store is also where you can get expert opinions from knowledgeable sales people. "[They] are available to help consumers learn about all the latest products from Huawei and test the best features of each device and guide them in choosing the best device according to their specific needs and passion,” shared Jojo Vega, Consumer Business Group Director of Huawei Technologies Philippines.

touch and try before you buy
Visit this new store and try Huawei’s entire product line such as the new Huawei MateS that revolutionize the power of touch with its Knuckle Sense 2.0 and Fingerprint Sense 2.0 technologies. Check out the Beautification 3.0 Technology of the newly launched Huawei G8 as well. This first-of-its-kind feature allows users to enhance images with various makeup styles and preview the effects in real time with a single touch. 

the Huawei watch
The store is likewise where you can find the much-awaited Huawei Watch and Google’s best smartphone to date – the Huawei Nexus 6P

Gelli Victor introducing the Powerbike and my husband riding it to charge his phone
While there, make sure to take a ride on the Huawei Powerbike and charge your gadget! This consumer engagement activity highlights the power saving advantage of Huawei brought about by its telecommunications network superiority. 

everything Huawei
"Filipino consumers have shown tremendous affinity for our devices, as translated to Huawei’s impressive market share growth every year," added Vega. "Today, and more than ever, we are bullish that with the increasing platforms to engage our consumers everyday, their trust in our brand and our mutual connections will continue to grow." 

the brand that will "make it possible"
The Experience Shop is now part of Huawei's 40 brand stores and 32 kiosks and lounges all over the country. By the end of 2015, Huawei targets to open more brand shops to increase the number to 60.

* most photos borrowed HuaweiDevicePH's Facebook album


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