Mott's: Nurturing Goodness and Providing Benefits of Drinking Apple Juice



We've been told as children that "an apple a day keeps the doctor away." Apparently, this adage is true because apples are packed with all sorts of nutritional benefits! No wonder, the folks at Mott's love working with these luscious fruits!

if you don't have the real fruits, go for 100% apple juice!
Mott's was founded in 1842 by apple grower S.R. Mott in New York. He used learnings from his grandfather to perfect advanced pasteurization and filtration techniques at his mill. Since then, the company has proven to be the expert when it comes to apples by offering delicious and high quality products.  

Mott's 100% Original Apple Juice was brought to the Philippines in the 1980's. Every eight-ounce serving already provides you with two servings of fruit and 120% Daily Value Vitamin C. According to Cheshire Que, a Philippine and USA registered dietitian-nutrtionist, not everyone can get fresh fruits all the time so Mott's Apple Juice is a great way to get those Vitamin C requirements. 

nutritionist-dietitian Cheshire Que
Que reminds moms to always check the labels and read the ingredients first before buying fruit juices. "Go for 100% fruit juice. Whether they're from concentrate or reconstituted, they are equally nutritious." She explains that juice cocktails and juice drinks, on the other hand, have additives and have more calories. 

Thus, we should steer clear of labels that indicates the presence of HFCS (high fructose corn syrup), sucrose (or table sugar), or cane sugar because they increase triglycerides, which can make us fat. Que differentiates HFCS with fructose that naturally comes from the food that we eat, which is not harmful for the body.

Popcorn Clusters, Perky Pancakes, and Mott's Ale Mocktail
some of the creative ways to use Mott's 100% Apple Juice
She also points out the importance of drinking and eating food with low Glycemic Index (GI), the measure of a food's effect on blood sugar level. Que says 100% apple juice only has 44 GI while juice cocktails have 68 and sports drinks have 78. "If you need a post-workout drink, go for 100% fruit juice because it is still best in replenishing glycogen."  

With just one serving of apple juice, we can already give our bodies a nice boost of vitamins, minerals, and antioxidants that would help improve our overall health and wellbeing

Mott's since 1842
Here are the particular benefits we'll get from drinking 100% apple juice:

1. Good for the heart. Aside from loads of potassium, apple juice has antioxidant flavonoids and phytonutrients that help lower the risk of heart disease.

2. Prevents asthma attacks. Apple juice is high in antioxidants and a study published in New York Fruit Quarterly (Vol. 11, No. 4, 2003-2004) has shown that apple consumption has been associated with decreased risk of asthma.

3. Reduces the risk of cancer. Apart from antioxidants, apple juice has antimutagenic characteristics, anti-inflammatory mechanisms, and immunity features that may lower the risk of cancer (source: Planta Medical Journal, Oct. 2008).

4. Improves memory. A new study on Alzheimer's (as published in WebMD) has found out that drinking apple juice may help the decline of an essential neurotransmitter known as acetylcholine. 

5. Helps fight Alzheimer's Disease. The antioxidant-rich apple juice may also minimize problems associated with memory loss. 

Janice Villanueva (in yellow) with Fly Ace's Jasmine Capule, Senior Product Manager
and Abe Cipriano, VP for Marketing (3rd and 4th from left)
Janice Villanueva, founder of Mommy Mundo and Mott's first Philippine brand ambassador, says she stocks up on Mott's 100% Original Apple Juice because she likes what she sees in the label. "Like most moms today, I am discerning about what I put in the grocery cart, what goes into our refrigerator, and what goes into my kids' bodies," she shares adding that she feels she's hit the jackpot seeing a label like that of Mott's "because we've found a healthier alternative for our family."

"The fact that it not only tastes good, but this 100% Apple Juice [has] 0% fat, no sugar added, is gluten free, [and has] Vitamin C [plus] knowing that it has been a well-loved brand for more than a century makes Mott's a perfect complement to my goals for a healthy lifestyle for me and my family."

Mott's: 100% juice, 100% delicious
Abe Cipriano, Fly Ace VP for Marketing, agrees, "If you're a conscientious parent, you'd want to give your kids good food. That's why Mott's is my brand of choice especially during breakfast."

Generations of moms have trusted Mott's for its heritage and fine tradition of making the most of apple's goodness. If you haven't tried it yet, it's about time to discover the goodness of Mott's 100% Original Apple Juice. Just look for the 32oz and 64oz bottles in leading supermarkets and groceries nationwide.

* photos without watermark courtesy of Creative Juice Communications


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