Thursday, October 29, 2015

BPI Launches a New Banking Trend with its Make the Best Happen Campaign

I've been a Bank of the Philippine Islands (BPI) client since I was a baby. No kidding! I still have a passbook somewhere with Bank of P.I. printed on the cover. It was my mom who opened that account for me. Fast forward to when I became a mother, too, and BPI was already offering Jumpstart. Of course, my boys also got their own accounts where we set aside their savings from monetary gifts they get during special occasions.  

I've used my BPI Credit Card numerous times to pay for traveling expenses
and I can personally say it has greatly helped make the best travels happen :)
Over the years, I keep being impressed by how BPI continues to be a leader in banking breakthroughs. I remember signing up for an online account back in the early 2000s and it has proven to be very useful in fast tracking transactions I can make, anywhere I am. I also appreciate the touch screen machines inside the branches because it eliminated the tedious filling out of deposit/withdrawal forms that have to be in several copies. The bank also provides seats for clients who are waiting for their turn (which can take really long, at times) unlike other banks where you have to stand and queue in long lines.

This October, BPI once again sets a new trend in banking with its Make the Best Happen campaign. Beyond its wide range of consumer, corporate, and investment banking products and services, BPI, first of all, wants to support its clients by helping us focus on our life aspirations.

BPI's mobile app makes banking-on-the-go possible! 

BPI President, Cezar P. Consing, expressed in a statement that the bank wants to focus on needs-based financial planning where individuals make decisions based not on returns but on the goals they want to achieve. 

This is facilitated by helping clients identify life needs and goals before creating a priority list based on those aspirations. Next, clients are encouraged to make personal financial assessments, compute their net worth, cash flow requirements, and even emergency funds, among others.

BPI investment counselors
Based on this initial assessment, BPI then helps clients create a game plan so they can be more mindful of their budgets, goals, risk profile, and investment options. "BPI empowers Filipinos to make the best of their life happen through its innovative and accessible financial solutions," described Consing. 

He added that they strive to know and understand the individual circumstances and financial needs of their clients first before offering financial advice. "Only then do we propose certain solutions that are suitable and customized for each and every client."

Tricia Quiambao
Tricia Quiambao, Head of BPI's Strategic Brand Management, said the Make the Best Happen campaign offers a different angle on banking. "We put a premium on understanding our clients and their needs, whether it's to travel, start a business, or fund their children's education," she pointed out.

"As people become more and more aware of the world around them and the many possibilities and opportunities it offers, BPI would like to enable them to accomplish those goals and aspirations better, faster, and more efficiently," added Quiambao.

find a lot of tips about making things happen at 
To better inspire clients, BPI created a microsite devoted to the Make the Best Happen campaign. Log on to and find useful content that addresses some of the top life and lifestyle goals of most individuals. Be it travel, health, parenting, shopping, future, and dining, you'll definitely find something new and interesting to read and learn from every week.

Some of the helpful articles you can find include listings of secret food stops outside Metro Manila, quirky Korean tours, inspiring workouts, some necessary life purchases, and how to teach kids to save money. 

How are you making things happen in your life, today?
Consing reiterated, "We're here to make anything they'd love to happen, happen, whether it's for leisure, education, or broadening one's horizons." 

Post a Comment