ASUS Philippines Inspires Gadget Enthusiasts to "Unfold Your Incredible Story"

ASUS Philippines recently held an event at Valkyrie in Uptown Bonifacio, Taguig to launch not just one, but several new products that will cater to the different needs of its consumers.

Unfold Incredible Stories with ASUS

First up is the Zen AiO Pro Series, a premium range of all-in-one PCs that fuse art with industry-leading technology. It provides the perfect balance of beauty and performance for the ultimate all-in-one computing experience.

Elegantly presented in an all-aluminum Icicle Gold color design, the Zen AiO Pro is powered by 6th-generation Intel® Core™ i7 processor and gaming-grade NVIDIA® GeForce® GTX™ 960M graphics with up to 4GB of video memory. All these ensure superb stutter-free high-resolution movies and videos in vivid, lifelike colors, or play even the very latest games at full resolution with high quality settings.

The Zen AiO Pro aims to provide out-of-the-ordinary performance for truly-immersive family entertainment. Both models are equipped with a powerful six-speaker ASUS SonicMaster Premium sound system that delivers 16W of incredibly rich and clear stereo sound. Too, whether it's for home entertainment or creative workspace, users get full connectivity across all devices allowing it to become the ultimate digital hub for work or play.

Zen AiO Pro
Other leading-edge technology features of the Zen AiO Pro include the latest USB 3.1 Gen 2 Type-C port, up to PCIe® 3.0 x4 M.2 SSD storage. This means you get blindingly-fast data transfers of up to 10Gbit/s —twice as fast as USB 3.0, and over twenty times faster than USB 2.0. With these speeds, even the biggest data transfers take no time at all.

Zen AiO Pro uses the latest USB 3.1 Type-C connector for improved ease of use — the connector is reversible, so it can’t be inserted the wrong way round. And for all-device connectivity, Zen AiO Pro also has a full complement of 4 USB 3.0 ports plus a USB 2.0 port, along with the latest ultra-fast 802.11ac Wi-Fi.

As to multimedia entertainment, the stunning FHD 10-point multi-touch IPS display will provide vibrant, pin-sharp visuals that make every detail visible, along with wide viewing angles and ultra-responsive touch interactivity. Zen AiO Pro also has a color gamut of up to 100% sRGB, which ensures accurate, rich and vivid color reproduction.

Stephen Cokeng, ASUS desktop product manager
A total of six speakers make up the audio system to deliver rich and clear full-range sound. Each 8-watt stereo channel uses three powerful speakers located at either side of Zen AiO Pro, giving fully-realistic stereo separation and a total of 16 watts of pure, undistorted sound for an amazingly-lifelike experience.
Ultimately, the state-of-the-art technology in Zen AiO Pro ensures an awesome entertainment experience, whether users are watching the latest blockbuster movie, enjoying games or simply relaxing with music.


ASUS also introduced a new line-up of notebooks for every type of user. Made more powerful with 6th generation Intel® Core ™ processors for extra mobility and improved performance, the units are also made even made better with pre-installed Microsoft Windows 10

The ZenBook Pro UX501 is an ultra-high-performance laptop for those who demand ultimate performance and ultimate style. It features a timeless and classic design, incorporating the elegance and style that is the hallmark of the ZenBook family. The slim and compact chassis measures 20.6mm thin for easy portability. Made of beautiful aluminum, the design features the iconic ASUS spun-metal finish. Brushed metal surfaces and diamond-cut chamfers on the edges add brilliant highlights, and the keyboard surround is enhanced with a stylish laser-engraved ripple-effect pattern.

ZenBook UX501
Expect stunningly-detailed and lifelike images with ZenBook Pro UX501's 15.6-inch VisualMaster multi-touch display with a pin-sharp 4K/UHD 3860 x 2160 resolution — four times higher than Full HD — and an incredible pixel density of 282PPI. Moreover, its IPS technology with wide 178-degree viewing angles ensures that colors and contrast remain optimum from any viewing position.

This notebook also has high-performance components including a powerful quad-core 6th generation Intel® Core ™ processor, gaming-grade NVIDIA® GeForce® GTX™ 960M 4GB DDR5 graphics and the world’s fastest 256GB PCI Express® (PCIe®) x4 SSD. The breathtaking performance offered is complemented with an outstanding battery life of more than six hours from a high-capacity 96Wh lithium-polymer battery.

For those looking for a stylish notebook with ultra-fast SSD storage, the ZenBook UX305LA is for you. This beautifully crafted all-aluminum Ultrabook™ measures just 12.3mm thin, making it one of the world’s slimmest 13.3-inch FHD laptop. Its subtle and refined shape incorporates the DNA of the classic ZenBook, featuring an elegantly-tapered wedge design that has smooth and comfortable edges with diamond-cut metallic highlights.

Gorgeous and ultraportable at only 1.2kg, the ZenBook UX305LA is powered by the new 6th generation Intel® Core™ i5 processor for seamless multitasking, and features a lightning-fast up to 512GB solid-state drive (SSD). The crisp, vibrant and stunningly-detailed 13.3-inch display has an up to FHD resolution of 1920x1080 pixels. It comes in a sophisticated new Gold color with ZenBook’s signature spun-metal finish, or a silky-smooth Ceramic Alloy shade.

Jackie Tai, ASUS notebook product manager
As to users who love to combine work and play, there's the ASUS K555LB, which has a solid build quality while featuring a minimalist aluminum design with crafted lines that gives out a premium feel. With a brushed-aluminum top cover finished in black and a sandblasted palm-rest, K Series laptops have tactile surfaces that invite the user’s touch. There are also attractive little design touches like the spun-metal finish on the power button and precise diamond-cut touchpad edges

This fast and responsive unit built for multi-tasking computing is powered by 6th generation Intel® Core ™ i7 processor and can be specked with up to NVIDIA GeForce GT 940M graphics with Microsoft DirectX® 11 for fast and fluid gaming visuals and movie playback as well. K Series features a 15-inch LED-backlit, 4k QHD panel. The K555LB provides 94% sRGB color gamut for accurate, life-like colors when handling design tasks, watching movies, or viewing photos.

ASUS K555LB moreover has ASUS IceCool technology that uses a unique internal component layout to keep palm-rest surface temperatures between 28 and 35 degrees Celsius, significantly lower than body temperature so users stay cool and comfortable.  K555LB laptops also have a seamless one-piece keyboard for a solid typing feel, along with a large touchpad with ASUS Smart Gesture technology to support a range of Windows 10 touch commands for quicker, responsive input.

Exclusive ASUS SonicMaster audio, incorporating ICEpower® technology, delivers outstanding audio quality; while ASUS AudioWizard gives users five preset audio modes with settings tailored for music, movies, or games. ASUS Splendid technology ensures accurate color reproduction, incredible detail and vibrant, lifelike colors, ensuring K Series laptops deliver stunning visuals for work, movies or games.

ZenBook series
Next, value-packed with all the essentials, the ASUS X555UB will reinvent your daily computing experience because it is an ideal machine for both productive computing and entertainment. It features the 6th generation Intel® Core™ i7 processor and GT940 graphics card, Instant on that resumes your computer from sleep mode in 2 seconds and USB 3.0 for 10 times faster data transfer speed.

Unlike most notebooks where all sound frequencies originate from small onboard speakers, notebooks in the ASUS range come equipped with SonicMaster technology and ASUS AudioWizard to bring you high fidelity audio. With the X555UB, you can experience omnidirectional sound and hear each individual instrument's nuances for that precise, crystal clear audio that would complete your cinematic experience.


ASUS released the new ROG series gaming laptops featuring 6th generation Intel® Core ™ processors powered by Microsoft Windows™ 10 along with its new chassis and upgraded hardware to give users the edge in mobile gaming. 

Hardcore gamers would delight in the ASUS ROG G752 powered by the  6th-generation Intel® Core ™ i7 quad-core processors paired with Nvidia GeForce GTX 980M graphics processors with up to 8GB of GDDR5 video memory. Nvidia G-Sync technology is standard on all varieties. An anti-ghosting gaming keyboard that supports up to 30-key rollover, 2.5-mm long-travel keys, Thunderbolt 3.0 technology with USB Type-C, and up to 64GB of DDR4 RAM. Along with the beastly specs, the G752 also has a FHD resolution IPS display to maximize the viewing experience.
ASUS gaming laptop series
ROG G752 has a unique thermal design that helps prevent internal dust build-up. This directs dirt into the anti-dust tunnel to keep them away from internal components to prolong component lifespan and enhance the laptop's overall stability. ROG G752 likewise has dedicated cooling modules for the CPU and GPU to effectively cool each component. It efficiently manages and expels hot exhaust through the rear vents to direct heat away from users for more comfortable gaming sessions.

Mid-Range Gamers are encouraged to go for the ASUS ROG GL552, a high-performance gaming laptop powered by up to 6th-generation Intel® Core™ i7 processors and NVIDIA® GeForce® GTX™ 960M graphics with DirectX 12 support. This laptop has ASUS-exclusive GameFirst III network optimization, a highly-responsive, low-profile, red-backlit keyboard with specially-marked WASD keys, and an up to Full HD IPS display with wide viewing angles. It bears the distinctive G Series lines and has a user-friendly design that provides access to the drive bay and memory slots for easy upgrades.

Made for gaming and primed for creativity, this laptop is designed to give sharper visuals and smoother in-game animations. It retains the classic stealthy F-22 Raptor-inspired lines popularized by ROG’s G Series, with angled surfaces giving GL552 a dynamic, powerful stance — for a design that’s as attractive as it is strong.

GL552 sports a stylish low-profile keyboard, with easy-touch keys that operate with a travel distance of 1.8mm for a perfect gaming response. The marked WASD key group and dedicated numeric pad enable fast, full control. Manufactured as a solid, one-piece construction, the entire keyboard is illuminated by a ROG-red backlight for anytime visibility. GL552 also offers maxed-out storage options, with an up to 1TB hard disk drive and an up to 128GB M.2 solid-state disk (SSD) available as an option to fulfill users’ desires for both maximum storage and maximum speed.

Users may also push GL552 even further as it has a slide-off panel offering instant access to M.2 SSD, hard drive and memory slots. The built-in ASUS-exclusive GameFirst III technology optimizes networks to give users lag-free gameplay. It prioritizes game packets and allocates more bandwidth for smooth, lag-free gaming. GameFirst III features four preset packet-priority modes, and manual settings for users who want total control over their network.

GL552’s large 15.6-inch Full HD IPS display has a matte-black finish, eliminating glare for stunning visuals without distraction. This superb display offers wide 178-degree viewing angles for minimal color shift even when viewed from extreme angles. ASUS SonicMaster provides rich, crystal-clear high-fidelity audio, while ROG AudioWizard features five easy-to-use preset modes with settings tailored to suit different game genres to give an even more immersive experience.

ASUS ROG G501 redefines gaming portability being the thinnest gaming notebook in the Philippines. It is powered by the 6th-generation Intel® Core™ i7 processor and the new NVIDIA® GeForce® GTX 960M 4GB DDR5 graphics for an unrivalled gaming experience. This impressive power is supported by ASUS-exclusive Hyper Cool technology with dual independent fans, delivering smooth, stable performance for both gaming and professional content creation. In addition, G501 has a 15.6-inch QHD (3200x1800) to treat users to incredibly detailed visuals and lifelike colors.

ROG G501 is one of the world’s thinnest gaming laptops, measuring just 20.6mm. It features a lightweight aluminum construction and weighs just 2.06kg (non-touchscreen). It’s modern, elegant design sports red bezel accents and gaming features like a red-backlit keyboard with 1.6mm of key travel for a responsive feel, a numeric keypad, and marked WASD cursor keys.

George Su, ASUS Philippines Country Manager
G501 is also the coolest and quietest gaming laptop on the market, with exclusive Hyper Cool technology built in. This advanced cooling system employs dual fans and copper heat sinks to remove heat efficiently with minimal fan noise. Both processor (CPU) and graphics-processing unit (GPU) are cooled independently based on each component’s demands to ensure maximum efficiency — delivering extremely cool gaming experiences that are both whisper-quiet and silky smooth.

ROG G501 is powered with 6th-generation Intel® Core ™ i7-4750HQ processor for the smooth, powerful performance required to drive today’s fast-paced games. G501 also features the latest NVIDIA GeForce GTX 960M graphics with up to 4GB of GDDR5 video memory for sharp, vivid visuals and smoother in-game animations. The powerful GPU also drives hardcore content-creation, enabling even the most demanding creative to produce any kind of content on the go.

In addition, this can be paired with PCI Express® x4 (PCIe® x4) solid-state disks (SSDs) for data-transfer speeds of approximately 1400MB/s —  more than twice (2X) as fast as SATA III SSDs or 16X faster than SATA III hard disk drives! Optional Onboard Intel Thunderbolt™ technology provides a single-cable data and graphics interface with speeds of up to 10Gbit/s — twice the bandwidth of USB 3.0.

ASUS and Intel executives with ASUS brand ambassadors
G501 features ASUS SonicMaster audio, incorporating ICEpower®, Bang & Olufsen technology, for high-quality sound. ASUS AudioWizard gives users five preset audio modes with settings tailored to suit different game genres.

Whatever ASUS notebook or laptop you decide to get, make sure to lessen your worries with ASUS’ 2-year global warranty! With this, you have the opportunity to protect your investment for Php2,500. This is available for select ASUS notebook models with pre-loaded Microsoft Windows™ 10.

* photos borrowed with permission from

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