Saturday, September 19, 2015

UNICEF Celebrity Advocate Anne Curtis Organizes Heroes for Children Run 2015

UNICEF Celebrity Advocate Anne Curtis is very much into fitness. "I thought a benefit run that demonstrates health and wellness is a great way to raise resources to support children to have the best start in life!" 

Lotta Sylwander and Anne Curtis
During the recent launch of Heroes for Children Run, Anne explained that proceeds from the event will help fund UNICEF's '1000 Days of Life' campaign, which materialized last July via a series of legislative advocacy forums with the House of Representatives and the Senate. The central theme is, 'Ensuring the Right Start to Life through Optimal Maternal and Child Nutrition: Building a Stronger Nation.'

Lotta Sylwander, UNICEF Country Representative, revealed that at least 3.4 million Filipino children are stunted. "Undernutrition accounts for over half of the 95 daily under-five child deaths. The '1000 Days' campaign will focus on much needed health and nutrition support in the critical first thousand days of the life of a child: from conception through pregnancy, to childbirth, and through to the child's second year and beyond," she illustrated. 

click photo to enlarge to see
race fees, inclusions, gun starts, etc.
Sylwander expressed how much UNICEF greatly appreciates Anne's initiative to raise funds to support the critical needs of young children's health and wellbeing. "She is personally leading this event and has mobilized her own networks and resources to make it happen," acknowledged Sylwander. "I accompanied Anne on her first field visit with us. She is committed not only to learn, but also to contribute in changing the lives of the Filipino children for the better."

The Heroes for Children Run will happen on October 25, 2015 and has four distance categories: 500-meter dash for kids (aged 12 and below), 5k, 10k, and 21K. Online registration is open at until October 11 while in-store registration is accepted until October 21 at the following Chris Sports outlets: SM Mall of Asia, SM Megamall, SM City North Edsa, SM City BF Paranaque, Glorietta, and Market! Market!

Join Anne as she runs 21K on October 25!
Organized through running partners Leadpack and, Heroes for Children Run is presented through the support of SM Mall of Asia, PSBank, Double Dragon Properties Corporation, Enervon, SM Accessories, Belo Essentials, Cherry Mobile, Jack 'n Jill, Toy Kingdom, SM Cares, Philippine Star, Nyxsys Philippines Inc., Chris Sports, and Discovery Suites.

To know more about the run and UNICEF's programs, visit or call 758-1000 from Mondays to Fridays, 9AM to 6PM.  

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