Take Physiogel's Freedom List Challenge and Join the #FreeInMySkin Movement

All of us, I'm sure, want to do more, feel better, and live longer. However, discomfort of any kind, such as having dry and sensitive skin, has an impact on our quality of life such that we become unable to fully embrace living life to the fullest

happy, confident ladies
Any woman reading this would probably agree that on good skin days, we are naturally more confident about ourselves. When we love how our skin looks and feels, it's easier to go out and enjoy ourselves while meeting other people, making new connections, and simply taking on the world.

Unfortunately, during those bad days when we our skin feels dry, red, and itchy, we feel a lot of discomfort and are easily irritated. And when our confidence level drops, we also feel more vulnerable.   

women feel more confident during good skin days 
According to GlaxoSmithKline's (GSK) 2014 Skin Health Asia Pacific Consumer Report, more than 50% of women across Asia experienced sensitive face and body skin in the past year. The research further revealed that despite the condition, only one out of two women will visit a skincare professional. Respectively, 71% and 61% of Filipino women also have sensitive face and body skin.

This July, GSK's Consumer Healthcare Division aims to help Filinas and all women across Asia to be free from dry and sensitive skin through Physiogel, its flagship skin health brand, by freeing the strength in sensitivity.

event host Bianca Valerio with GSK's Justin Lladoc
Justin Alejandro Lladoc, GSK Skin Health Senior Product Manager, described sensitivity as a source of strength for women, not a weakness to be hidden away. "This powerful consumer insight compels Physiogel to passionately advocate the #FreeInMySkin Movement in 2015. The Movement also coincides with the debut of the NEW Physiogel Daily Moisture Therapy line," he revealed during the launch hosted by Bianca Valerio and held at Shangri-La Hotel, Makati last July 15.

It starts with self-discovery. We, ladies, should be more aware of ourselves so we can uncover our full potential. Physioge's FIMS Movement challenges Filipinas to look past our skin insecurities so we can fulfills those dreams we have always wanted to achieve. 

Bianca Valerio
Start your journey to self-discovery by taking the Freedom List Challenge! This is Physiogel's suggested guide in the form of a fun lifestyle online quiz that represents what women can achieve when we break free from dry and sensitive skin. Know more by logging in now at www.freeinmyskin.com/ph to find out whether you are a savvy collaborator, inspiring innovator, charismatic motivator, or elegant sophisticate. You'll get some goals suggestions that you can do to help you live life to the fullest.

The FIMS movement is very relevant in today's world because Filipinas can now be reached digitally across the country and abroad. "By the end of 2016, with its continued resonance with consumers, the Movement is expected to have rolled out to the rest of Asian markets," shared Lladoc.

the New Physiogel Daily Moisture Therapy line
As a long-time user of the Physiogel Cleanser, which I use every night to remove makeup and other impurities on my facial skin, I am personally happy to be one of the first to try out the NEW Physiogel Daily Moisture Therapy line, which is a differentiated science-led solution featuring the Physiogel BioMimic Technology® that works to soothe and repair the skin's natural moisture barrier. 

Dermatologists highly-recommend Physiogel Daily Moisture Therapy because it is non-comedogenic, and is free from soap, preservatives, perfumes, and colourants. As it is the #1 most-prescribed brand for sensitive skin in the Philippines, Physiogel is made more accessible nationwide through Mercury Drug Stores and other leading pharmacies and supermarkets nationwide.

Patti Grandidge
Patti Grandidge, Physiogel Brand Advocate, was present during the launch. The TV host, model/entrepreneur, and blogger admitted to suffering from dry and sensitive skin in the past and being conscious about it. "That was sad. I would have liked to be out and about, but a little thought would always be at the back of my mind wondering if my skin would be an issue. I was not free to do what I wanted to do!" Now, she proudly shares the continuation of her journey towards being completely free in her skin. "And I'm ready for more!" declared Patti.

Find out your own Freedom List by taking the online quiz at www.freeinmyskin.com/ph and join the #FreeInMySkin Movement by experiencing for yourself how Physiogel's products: Cleanser, Lotion, and Cream, can greatly improve your skin!

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