Friday, April 24, 2015

Electrolux Empowers Moms to "Do More With Less" at Home

Spend more time with your loved ones and less time doing household chores! This is actually possible if you have a resourceful and creative attitude as well as have the right home appliances to help you out. 

Home is definitely where the heart is!
Filipino moms are very practical when it comes to recycling and upcycling stuff at home. We find satisfaction in transforming leftovers into a new dish for breakfast in the morning to finding ways to reusing old containers and basically maximizing our resources at home. 

Do More With Less using Electrolux Appliances
Electrolux, a global leader in home appliances, recognizes this capacity of moms to Do More With Less, and encourages the whole family to be more creative and resourceful at home. "Moms are inventive," affirms Andrea Pionilla, Marketing Manager of Electrolux Philippines. "Leave it to them to find a way to recycle something that seems unusable.

from left: Andrea Pionilla, Cheska Garcia-Kramer, Chef Rosebud Benitez-Velasco,
Chef Bruce Lim, and host Issa Litton
The Do More With Less campaign was appropriately launched during Earth Day in Abenson Global City where its managing director, Winston Q. Lim, shared, "We are happy to be part of Electrolux's new campaign for cleaner and healthier living. Their efforts to redefine the modern kitchen perfectly mirror Abenson's commitment to bring the best life into Filipino homes."

Chef Rosebud shared she stores food properly in the refrigerator to reduce wastage,
"Once your food spoils, you have to throw it away and we don't want that.
I also have what I call Leftover Makeover recipes."
Electrolux brand ambassadors Cheska Garcia-Kramer, Chef Rosebud Benitez-Velasco, and Chef Bruce Lim were present during the event. Professional basketball player and hands-on dad Doug Kramer was also welcomed as the newest addition to the Electrolux family. Through a video, he expressed being thrilled to be part of the meaningful campaign. 

Cheska says she regularly does spring cleaning to sort clothes, which they pass on
to her nieces, give away to their helpers' children, and donate to an orphanage.
"I've also started teaching my eldest, Kendra, who's already five, how to take care of the environment
by reminding her to turn off the light and aircon in her room when she's going out, and
not to keep the water running. Global warning is a cause and effect of the way we live
so it's so important to teach our children how to help save the Earth." 
"As a practical dad, I've always been a believer that with the right tools, you can always do more with less," said Doug. "I love how Electrolux appliances help us accomplish more things at home so Cheska and I can spend more time with the kids and less time managing the household."

Chef Bruce revealed that he uses the microwave at home to cook quick
and delicious dishes so he can spend more time with his kids.
"I also use clean empty cans as ring molds. You can use them in different ways inside the kitchen."
Did you know? According to the Philippine Institute for Developmental Studies, Metro Manila produces 5,600 tons of trash per day and 75% of this comes from households. It's sad to find out that half of the daily household waste is composed of food scraps and leftovers. As per a study conducted by the Food and Agriculture Organization of the United Nation, one of the reasons behind food wastage among developing countries is wasteful consumption habits.

Examples of upcycling stuff at home
Many of us run on a tight budget, the bulk of which goes to buying food. And yet, there are times we have to throw away food because we didn't plan our meals well, leading to unused ingredients and leftovers. This is why making a week's meal plan can help make minimize food costs and reduce wastage. 

Event guests got to take home herbs planted in pretty mugs
Creativity in recycling and up cycling stuff can also help us save money. All it takes is imagination and resourcefulness. For instance, you can turn coffee grounds into soap and orange peels into a natural home deodorizer! 

I now have my own Rosemary plant to nurture!
Do you have lifehacks you do at home? Share your tips on transforming used items into something that's useful again and get a chance to win exciting prizes. Join the Reduce Food Waste Challenge on Facebook by liking The Electrolux Little White Book page and following @ElectroluxPH on Twitter and Instagram.

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