Share Your Blessings Through the SM Christmas Bears of Joy

It's that time of the year again when many of us get busy shopping for gifts and attending parties. Of course, aside from giving, it's always nice to receive gifts in return. 

And yet, a lot of kids all over the Philippines may spend Christmas without a single gift. Help change that! When you go shopping for stuffed toys to give your little loved ones, buy one or several of the SM Christmas Bears of Joy.

On its fourth year, SM Supermalls is once again offering a chance for shoppers to make another child happy through the SM Bears of Joy charity program. Simply buy two bears for P200. Keep one then donate the other to a less fortunate child.

Each SM Supermall has partnered with an orphanage or charity institution. All the collected bears will be shared at the end of the program. Touch another child's heart with a small thoughtful act. Giving, after all, is indeed the true spirit of Christmas :)

* The Christmas Bears of Joy is a project of SM Cares, a division of SM Foundation and the CSR arm of SM Prime Holdings, Inc. Visit Bears of Joy booths in participating SM Supermalls until January 11, 2015. For more details and other updates, visit and like

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