Friday, November 21, 2014

Axis Time Out of Time: Making Your Time Count

For Axis Watches, time is more than just about trends or superficial style. The brand believes time is precious and that how you use it defines who you are. This belief led Axis to collaborate with artists and talents for a charity art exhibit early this month at the SM Mall of Asia.

Dubbed "Time Out of Time", the exhibit featured the works of artists Ram Mallari, Buds Convocar, and Salvador Ching. Each piece formed a collection of mixed media that incorporated Axis watches. All artworks will be sold through a bidding process, the proceeds of which are to be donated to Children's Hour, an organization with the mission to promote child protection, education, health, and nutrition for all children.

Partner personalities, Lucky Mercado and Sam YG of Boys Night Out, helped create more awareness for the project by taking time out from their busy schedules to visit an artist at work and captured a short message of support through video. Watch the clips on the Axis Facebook page and Axis YouTube account.

Ram Mallari

According to Ram Mallari, he feels happy, humbled, and grateful to be able to take part in the exhibit that benefits children. "The world is such a big place with so many needs that my little acts of kindness and, frankly, my whole life, seem so small," he shares. 

Through his artwork called "Time Voyager," Mallari hopes that this piece will help raise more awareness on recycling and its value as well as inspire people to turn scraps into creative and functional pieces so that, in the process, they will understand the value of his work and its purpose.

Buds Convocar
For Buds Convocar, it was an easy decision to join the Axis exhibit because he has always been enthusiastic when it comes to activities that can help those who are in need and who have less in life.

His work, entitled "We All Need More Time," is inspired by the importance of time and how we use it. Convocar's piece aims to communicate the need for balance by focusing on the challenges that confront us but still making time for the people we love, especially when celebrating our triumphs.

Salvador Ching
Salvador "Buddy" J. Ching's work "Oras-yon", which is part of the Women of Malolos Series, draws inspiration from the memories of the past and represents the images of our history. He considers it an honor to be part of the Axis event and didn't think twice about it when he got the invitation.

It is heartwarming to see that Axis truly goes beyond just being a timepiece, proving the Time Out of Time exhibit is a collaboration about making our time count. You can view the artworks displayed at the Axis pop-up store located at the ground floor of SM Mall of Asia, near National Bookstore. 

Axis watches are also available in Watch Republic Shops and leading department stores nationwide.

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