Friday, August 15, 2014

ZeroGrand: Cole Haan's Lightest and Most Flexible Shoe Ever is Now in the Philippines

Innovation and craftsmanship -- that's what Cole Haan harnessed to engineer a product that is the lightest and most flexible shoe it has ever created. The iconic American lifestyle footwear and accessories brand unveiled the ZeroGrand yesterday at its Powerplant Mall, Rockwell branch.

Cole Haan's newest men's shoe line weighs less than 290g each and is touted to define the future in footwear. In ZeroGrand, the brand was able to successfully combine centuries-old broguing details with biomechanics, modern materials, and current manufacturing methods. 

There are three elements footwear aficionados should know about the ZeroGrand:

MASS. The weight of heavy shoes induces muscle fatigue. At just 290g, this footwear can challenge others designed for long-distance runners. With ZeroGrand, the future is weightless.

MAKE. With fewer parts resulting in fewer seams, this footwear has a natural, relaxed body that feels almost non-existent on the foot. With ZeroGrand, the future is seamless.

MOTION. The human foot was created to be an elegant instrument of movement, strength, and agility. The new footwear complements this with supple flexibility and plush cushioning that enables it to rebound with each step. With ZeroGrand, the future is boundless. 

Along with ZeroGrand, Cole Haan also launched its new cushioning and comfort platform called the Grand.OS -- an "operating system" for the feet composed of three major features: greater flexibility, reduced weight, and increased cushioning. Whether they're applied separately or together, it was described that all three characteristics deliver exceptional feel without compromise.

The Grand.OS' flexibility is manifested in the engineered insoles, outsoles, liners, and uppers that move with each step. In addition, Grand.OS replaces the heavy steel shanks that have traditionally been used for support with a cushioning compound engineered to be stronger, more flexible, and longer lasting thus reducing the shoe's overall weight and slimming down the outsole. I was personally impressed to see the shoe model in one video doing parkour while wearing them!

David Maddocks, Chief Marketing Officer of Cole Haan in the U.S., and representatives in the Philippines agree that the outstanding thing about ZeroGrand is the fact that it is highly engineered, yet beautifully designed and crafted. Maddocks expressed, "Cole Haan compromised nothing. It's stealth. It's sleek. It's the perfect complement to a modern, slim-cut suit in a way that says: I mean business, but not business as usual."

Curious now to try the Cole Haan ZeroGrand for yourself? Then head over to any of its branches in Rockwell, Shangri-la Plaza, and Glorietta 4. To learn more about this latest collection and to be updated of upcoming ones, like and follow @iwearcolehaan on Instagram.

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