Monday, May 19, 2014

Russell Hobbs -- the United Kingdom's Number One Kitchen Appliance Brand -- is now in the Philippines

These days, design and look are equally considered when people look for functional appliances. After all, today's generation of young professionals and start-up families love filling their already beautifully decorated homes with more stylish items that will blend in well with their surroundings.

The Russell Hobbs launch featured a very entertaining mini-musical
featuring Jenny Villegas-dela Cruz and Baihana
One brand that can provide Filipinos with elegantly designed and high quality kitchen appliances is Russell Hobbs, UK's leading name in sleek and efficient small kitchen appliances, which was recently launched in the Philippines at the Makati Shangri-la Hotel.

Clarence Cu, president of Tocoms Philippines, the exclusive distributor of Russell Hobbs in the country, expressed excitement in bringing the brand to the country as it is known for its timeless style and performance. "With this, we strongly believe that Russell Hobbs will be at the heart of Filipino homes from now on."

A household name in the UK for more than 60 years, the company is founded in Great Britain in 1952 by Bill Russell and Peter Hobbs and was the first worldwide to introduce the coffee pot with an automatic keep warm feature as well as the automatic kettle that revolutionized the kettle market.

Said to be unrivaled in innovation, Russell Hobbs continues to introduce and add on to its growing range of practical and easy-to-use small kitchen appliances with sleek designs and distinct lines such as the Kitchen, Desire, Allure, and Illumina Collections.

The Kitchen Collection features uncomplicated designs that are fully coordinated with breakfast and food preparation with items refreshingly styled with white gloss finish and green accents.

The Desire Collection showcases a more seductive look for the passionate cook. Offering the same high-quality functionality, this line has a more striking appeal with its matte black finish and strokes of vibrant red.

The Allure Collection exudes a sleek 21st century design with a brushed chrome finish and bold, embossed Russell Hobbs branding.

The Illumina Collection has top-of-the-line products boasting of a unique color control light ring that changes color to represent speed with clear guidance on which setting is best for different food types.

All these are perfect partners for life-starters who dream of turning their houses into homes. Do check out Russell Hobb's exquisite line of small kitchen appliances that are now available at all leading appliance and department stores nationwide. For more details and updates, like and follow

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